Posts Tagged ‘storyteller’

3 Secrets To Telling A Great Story

Tuesday, November 15th, 2011
Image Credit When you tell a story, you need to know how to bring the pages to life

When you tell a story, you need to know how to bring the pages to life

Babe Ruth was great at baseball. Michael Jordan was fantastic at basketball. Joe Namath was a master of the game of U.S. football. As public speakers we’d like to be known as being the best at what we do. All of these sports stars had talents that made them better than everyone else. Guess what – there’s a speaking skill that can make you better than every other speaker out there!

Why Storytelling Matters

When you are giving a speech, you know that one of the benefits of public speaking is that you are in a position to both entertain and motivate your audience. The trick is finding a way to do both of these tasks effectively.

Speakers have a number of different skills that allow them to understand what their audience both wants and needs: listening skills, a presentation tip or two, and storytelling. Of these, storytelling is the most powerful.

The reason that spending your time developing your storytelling skills is well worth the investment is because stories are the way that mankind has been exchanging information since the beginning of time. As humans, we are hardwired to listen when someone tells us a story. This is exactly what you want your audience to be doing when you are speaking.

The importance of public speaking is that you can connect with your audience and, with a little luck, change their lives. If you have the ability to do a good job of telling them stories that make your point, then making that connection just got a whole lot easier to do.

3 Secrets To Telling A Story Well

Saying that you want to develop your storytelling skills is one thing, finding out exactly how to go about doing it is something else. Craig Harrison is a professional storyteller who has studied what it takes to tell a good story. He has three suggestions for how we can become better at this critical speaking skill:

  1. Use Your Voice: When we are telling a story, one of our most powerful tools is our voice. When a story has multiple people in it (and what story doesn’t?), if you take the time to make each person’s part of your story sound different, then your audience will be able to follow along much easier. No, we may not be professional voice actors, but it doesn’t take that much of a change to create a unique “voice” for each character in your story.

  2. Take Over The Stage: Your body is another important tool that can really help your audience get into the story that you are telling. In order to use this tool most effectively, you need to use the entire area that you’ve been given to speak in. Different parts of your story can take place in different parts of your stage. Moving from one location to another can show your audience that a change is happening in your story.

  3. Don’t Say Anything: As speakers we often spend a great deal of time thinking about what we’ll say next. When you are telling your audience a story, you need to spend your time thinking about the next time that you are going to stop talking and pause. The silence that comes along with a pause is a powerful tool that allows your story to sink into your audience’s heads before you move on to the next part of your story.

What All Of This Means For You

In order to become a speaker that everyone wants to hear, you need to develop the skills that will make you want to be heard. One of the most important of these skills is the ability to tell stories well.

It turns out that storytelling is an art that can be learned. Three of the most important skills that you’ll need to develop include using vocal variety when telling your story, using your entire stage to support your story, and discovering how to use pauses to draw your audience into your story.

It’s not impossible to become a great storyteller, it just takes practice. By focusing your practice time on developing these three skills you can transform your next speech. You’ll become the storyteller that everyone wants to hear from so that they’ll be able to find out how the story turns out in the end!

- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: Do you think that it is possible to use too much vocal variety while giving a speech?

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Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

A quick question for you: are you afraid to fail? Would you be willing to get up and give a speech if you knew that it was going to turn out badly? Even though we all know the importance of public speaking, I’m willing to bet that a lot of us would say “no” – speakers who do a good job get asked to speak again, those who don’t are never asked back. However, I’m going to tell you that you’re wrong – get ready to fail if you want to succeed.

Business Stories: Out Of Place Or On Target?

Tuesday, June 16th, 2009
Stories Can Be A Powerful Part Of Any Business Presentation

Stories Can Be A Powerful Part Of Any Business Presentation

One question that I keep getting asked over and over by speakers that I am working with is if storytelling is such a powerful communication tool, then why isn’t it used more in business settings? It’s a good question, but the answer is a little bit complicated.

Where Did All The Stories Go?

I can’t tell you how many business presentations I’ve sat though that at the end I couldn’t have told you what was talked about if my life depended on it. It’s not that the speaker was necessarily bad, it’s just that nothing that they said caught my imagination and so nothing stuck.

This is where stories come in – people remember stories long after you get done talking. We remember them because it’s a fundamental way that humans have exchanged information for as long as we’ve been around.

For some reason, people have decided that stories don’t have a place in the environment of business – perhaps they don’t think that they are “grown up” enough and that facts and figures should only be used. This is completely wrong.

What Is The Value Of A Business Story?

Dr. Caren Neile has been looking into the use of stories in the workplace and she reports that Makingstories.net president Terrence Gargiulo has identified 9 key values to using a story in a business presentation:

  1. They empower the speaker.
  2. They can be used to create a particular environment.
  3. They can be used to bond individuals together.
  4. They can help your audience to engage in active listening.
  5. They can be used to resolve differences between both individuals and groups.
  6. They can encode information.
  7. They can act as tools to help with brainstorming.
  8. They can be used as weapons.
  9. They can be used to start or enhance a healing process.

The professional storytellers define the act of storytelling as being “… a face-to-face oral narrative that employs non-verbal communication and imagination“. One side effect of this definition is that when stories are told in a live business setting, they are much more powerful than when they are just written down.

What Kind Of Stories Work In Business Presentations?

Dr. Neile reports that Annette Simmons, who is the president of the company Group Process Consulting, believes that there are six types of stories that can be used in a business environment:

  1. Who I Am: this type of story is used to gain an audience’s trust by having the speaker explain where they are coming from.
  2. Why I Am Here: this story type is a way to communicate your agenda to your audience.
  3. The Vision: this story paints a vision of the future that the audience can see and can then decide that they want to be a part of it.
  4. Values-In-Action: this story shares the good things that can happen when the audience has shared values and the bad things that can happen when those values are violated.
  5. I Know What You Are Thinking: this story shows how connected the speaker is to the audience and that he/she has their best interests in mind.

How Can We Use Stories During Business Presentations?

Stories that your audience can relate to are the best kind of stories to use. This means that you need to spend the time to uncover the true stories that already exist within the organization: the successes, the failures, and people behaving both badly and wonderfully.

The power of business stories is that they provide one of the most effective ways to achieve agreement about how to resolve issues and meet goals. It’s  no longer a question of IF they should be used, but rather a question of HOW MUCH they should be used.

Questions For You

Have you ever used a story in a business presentation in order to make a point? How was it received? Did you feel awkward using a story? Does your senior management use stories when they are discussing the company’s vision and goals? Does this make you buy in to what the company is trying to accomplish? Leave me a comment and let me know what you are thinking.

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What We’ll Be Talking About Next Time

I just got back from spending the better part of a week up in Chicago at a big health care conference (HIMSS09). This was an amazing opportunity for me to sit back and watch somewhere in the neighborhood of about 100 different presenters get up and do their very best job at communicating. One of these presenters was Dennis Quaid – the actor…