Posts Tagged ‘speech writing’

Presenters Who Use Naughty Words – Good Or Bad?

Tuesday, April 21st, 2009
Should Presenters Use Street Language In Their Speeches?

Should Presenters Use Street Language In Their Speeches?

If you are under 18 (or if you were at one time), please cover your ears as you read this posting.

Let’s talk about naughty words. What words do I mean you say? I’m talking about all of the common ones like $^#!, *&@^, &%$#, and of course &#&@. Just for good measure we should also throw in some of the up-and-coming modern phrases like $&^%$#@!%&.

If you watch TV, go to the movies, listen to top 40 music, or even read books that are on the top seller lists then you are being exposed to what we can call “offensive language” all the time. The big question is if there is so much of this in our daily lives, can we now start to work it into our presentations?

I say that the answer is “no“. I believe that there are several reasons why.

Gene Perret was Bob Hope’s head writer for 12 years and he’s spent a lot of time thinking about the use of street language in comedy and presentations. I agree with a lot of what he has to say.

The #1 reason why presenters should not use offensive language in our presentations is because it is the equivalent of taking the easy way out. Offensive words shock our audience when they hear them. It’s the same as if you zapped them with an electrical charge. However, it’s momentary and then it’s gone. It’s much harder (and more fulfilling) to use non-offensive words to capture and hold their attention.

Here’s an example: once upon a time Winston Churchhill was at a party when a woman who didn’t like him came up to him and said “Winston, if I were your wife, I would poison your tea.” Churchill responded by saying “Well, you can just go $%#@ yourself”. Oh, wait. No he didn’t. Instead, what he said was “Madam, if I were your husband, I would drink it.” If he had responded the first way, this incident would have been quickly forgotten. However, because of the words that he did use, it has been remembered to this day.

So the next time you are crafting a speech and you’re tempted to throw in some street language just to to show how hip and cool you are, don’t. Instead spend the time and find a way to instead show your audience how memorable you can be.

Have you ever used street language in one of your presentations? How did it go over? If you could give that presentation again, would you use the same language? Leave me a comment and let me know what you are thinking.

The Presenter Super Memory System – The Details

Tuesday, April 7th, 2009
The Super Memory System For Presenters

The Super Memory System For Presenters

I recently had an opportunity to deliver a 45-minute keynote as part of a training session kick-off for a group of IT Mangers. I decided that in order to boost my creditability with this hard-nosed group, I needed to stay in eye contact with them and not be looking at my notes. This meant memorization.

Here’s how I did it:

  • I broke the speech up into sections – my speech resulted in 9 sections.
  • I then broke each section up into “ideas” – basically sentences.
  • I then picked a place that I had lived in the past (a school or any place that you know well would have done fine also). The only requirement was that it had to have multiple, distinct “locations” – in this case rooms.
  • Then I pictured myself in a room such as the kitchen. I could see myself sitting a the table in a particular chair.
  • Next I came up with a picture AND an action for the first idea / sentence that I wanted to memorize.

Here’s how I had written my speech to start out:

“I’d like to start out our time together today by asking you a simple question: where do you want you want to be at in your career 5 years from now? That will be 2014 – it’s just 1,825 days from right now. I have no idea what you will be doing in 5 years, but there is one thing that I know with 100% certainty – the job that you are doing right now will no longer exist.”

  • I basically had three image / actions to create. Remember, these are highly personal – what you come up with just has to work for you.
  • My first image was of 5 calendars: one each being stuck to each of  the fingers on my right hand. I was shaking that hand very hard and they all flew off.
  • My second image was of a stack of those one-a-day calendar tear-off sheets in a really, really tall pile sitting before me. Just to make it more vivid I pictured it as being sheets from the Dilbert: 2009 Day-to-Day Calendar. I then pictured a card in front of this stack that said “1,825 days” and the stack falling over and making a real mess on the floor.
  • Finally, on the table in front  of me behind the stack of calendar sheets was a very small model of a worker in a cubicle typing away on a computer. All of a sudden a trap door built into the table swung open and the little cubicle vanished.

There you have it. When I went to give my speech, I didn’t even try to recall the words that I had written down. Instead, I had three pictures flash in my head – calendars stuck to my fingers, a stack of calendar pages, and a disappearing cubicle. Without looking at any notes, I was able to quickly and easily recall what I wanted to say without having to look at any notes!

Have you ever had to give a speech without using notes. How long was the speech? How did you memorize what you had to say? How did it go? Leave me a comment and let me know what you are thinking.

The Presenter Super Memory System – An Overview

Tuesday, March 31st, 2009

Presenters Need A Way To Memorize Their Speeches

Presenters Need A Way To Memorize Their Speeches

Congratulations – you’ve been invited to speak for 30 minutes. Remember – don’t use any notes! If you got this offer could you do it?

As though standing in front of a group of people was not scary enough,  now you have to find a way to shove 30 minutes (that’s 1,800 seconds) worth of information into your head – and recall it under pressure. Given that we all talk at about 150 words/min, you’re looking at memorizing 4,500 words. Good luck!

I recently had an opportunity to deliver a 45-minute keynote as part of a training session kick-off for a group of IT Mangers. I decided that in order to boost my creditability with this hard-nosed group, I needed to stay in eye contact with them and not be looking at my notes. This meant memorization.

Now let me make a confession – I hate it when people memorize their speeches. When they do this, they have a tendency to deliver them in an automatic robot-like manner that has virtually no emotion because they are trying so hard to remember what they want to say next. I was determined to avoid this!

Here’s what I did to get ready for this speech:

  • I wrote the speech out word-for-word. This allowed me to create a 6,750 word speech (45 minutes) so that I would exactly fill my time slot.
  • I then “tuned” the words trying to drop in as many memorable phrases as possible. This is the real advantage of writing your speech out completely.
  • I then memorized the speech.

… and that’s what you really want to about. But, I’m out of space for now so I’ll share all of the secrets about how I memorized this speech with you next time.

Have you ever had to give a speech without using notes. How long was the speech? How did you memorize what you had to say? How did it go? Leave me a comment and let me know what you are thinking.

How To Make Your Two Minutes Count

Tuesday, March 24th, 2009

How Would You Use Two Minutes To Make Your Point?

How Would You Use Two Minutes To Make Your Point?

When you speak to an audience, how long do you talk for: 60 minutes, 30 minutes, 10 minutes? Any of these are normal answers. What would you do if you only had two minutes to get your point across?

In my neck of the woods, a developer wants to build a gas station at the entrance to my neighborhood. There are good sides and bad sides to such development, but the neighborhood has decided that this is not something that they want to happen.

The way that you stop things like this from occurring is that you go down to city hall and attend a zoning hearing. At this hearing both sides get to present their sides and a hearing master will end up making a decision. The trick is that both sides were limited to 15 minutes of talking. Lots of people wanted to voice their objections so I was looking at having only 2 of those 15 minutes in which to speak. What could I say in order to have an impact?

When I sat down to get ready to figure out what I would say, I realized that I was dealing with no more than about 300 words (150 words /min x 2 min = 300 words). I knew that I needed to throw in some facts and stats for the zonning hearing master, but then I also needed to come up with some sound bites that any reporters who were attending could use as quotes.

So what did I come up with? You be the judge if any of these would stick in your mind if you hear them:

  • If this gas station is permitted to be built, the zoning laws will have to be changed in order to account for the mountain of roadside memorials that will appear due to drunk drivers.
  • The County might be tempted to change zoning rules in order to generate more revenue ; however, just like a teenager who gets a tattoo this would be a bad idea that the County would end up having to live with forever.
  • A gas station that is open 24-hours a day and which is located close to a major highway will act like a bug light for all manner of criminals who are seeking an easy score.

The next day one of my “image statements” was quoted in the local paper. Not too shabby for a two minute speech!

When Presenters Run Out Of Ideas, It’s Time To Read A Book

Tuesday, February 24th, 2009

Presenters Can Get New Ideas By Reading More Books

Presenters Can Get New Ideas By Reading More Books

Sometimes when we are called on to give a presentation, we sit down to create the presentation only to find that our creative juices have somehow run dry. Oh, oh – this can be a big challenge. What always just seemed to “be there” can go missing just when we really need to draw upon it. What’s a presenter to do?

Despair not fellow presenters! This situation has happened to me and other presenters and we have a fairly simple solution that will get you out of this pickle: read a book.

Katherine Meeks is a New York City based speech consultant and language coach. She’s spent a lot of time with speechwriters and has made a not-so-amazing discovery: those of us who read a lot seem to have the best thoughts, the best style, and the most precise ways of using our vocabulary to make our presentations memorable.

I can hear you now: “Hey, I have a subscription to People magazine – I’m well read!” Umm, nope that’s just not going to cut it.

How often do you work on expanding your vocabulary? Probably  not all that often. It turns out that once we are out of school, the size of our vocabulary stops growing as fast as it once did. Reading turns out to be one of the most effective ways that as adults we can continue to grow our vocabulary. Once again, a word-of-the-day desk calendar is not going to get you to where you want to be.

If you want to become a great presenter, then you have to become a great reader. In order for this to happen, you need to discover interesting books. The best way to do this is to simply ask other people that you know what they are reading.  The key here is to find a way to filter the unending stream of books that are produced every year into a manageable trickle that you can have a chance of reading.

Other good ways to fette possible books for you to read include seeing movies and then reading the book. I was touched by the movie “Pursuit of Happyness” and just had to follow this up by getting and reading Chris Gardner‘s book that the movie was based on. Wow – the book was much different from the movie, I was very glad that I read it. Another way to pick out the books that you might want to read is to spend some time with the book review section of your local newspaper – this can be a great way to spot stinkers.

Once you’ve created a list of books / authors that you’d like to read in order to have your presentations become inspired, the next thing that you need to do is to get your hands on some books. This is actually quite easy to do, but you’ve got to remember that you’ve got a lot of choices. Remember when you used to go to the library as a kid? Well guess what – the library is still there. When was the last time that you went?

Other sources for books include your local used book store (why pay full price?), the local Borders / Barnes & Nobel, and your on-line friend – Amazon. It really doesn’t matter where you get your books from, just make sure that you get them and that you read them! Your audiences will thank you…

Do you think that you read enough books? Have you ever used some of what you’ve read in one of your presentations? What types of books do you think help your presentations the most? Leave me a comment and let me know what you are thinking.