Dr. Jim Anderson investigates how a speaker can persuade an audience to take action.
Dr. Anderson reveals the secrets that you can use during your next speech to get your audience to agree that there is a problem that they need to take action to fix.
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Speakers who are facing a challenging speech or challenging audience often ask themselves what they could do in order to be more successful. Sure, there are a lot of tricks out there that one can use to capture an audience’s attention and make them laugh a few times. However, if you really want to deliver a successful speech then you are going to have to share the true you with your audience – you’re going to have to show them your personal speaking style…
No two speakers are the same. What makes each one of us different is our own style of speaking. It’s your style that your audience will both experience as you speak and will remember longer after you have left the stage.
We modify our style based on how we feel about the audience that we are talking to. Just like every person out there, we have a deep set need for approval from our audiences and we want to be accepted by them.
All too often speakers will try to modify their speaking style in order to change themselves into what they think that their audience is looking for. The problem with doing this is that all of a sudden we are trying to share a personal style with our audience that is not authentic and it’s going to show.
Our speaking style is a complex thing: it’s made up of a number of different interconnected parts. Because there are so many different aspects to a speaker’s style, we all have different and unique styles.
You do have control over your style. Once you are aware of what makes up your style, you can work on individual parts and transform your style into an even more authentic representation of you.
Here are the components of a speaker’s style that each of us can control:
In order to win over your next audience, you’re going to have to share the real you with them. This means that you’re going to have to show them your speaking style.
Your speaking style is not something that you can just point to. Instead it’s a whole series of personal characteristics that come out while you are delivering a speech. Being aware of what makes up your speaking style allows you to refine it so that it will work for you during your next speech, and not against you!
- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™
Question For You: Which component of your personal speaking style is the most important to you?
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When we think about speaking in public, we normally think about one thing – ourselves. However, it turns out that that we really should be thinking bigger: how can we help other speakers do better? Since we know what it’s like to stand in front of an audience and try to give a speech, we have a special obligation to use this knowledge to make the speeches that we attend become better speeches. Read on and find out what your new assignment is…
Have you ever gone to hear someone speak and just been blown away by what they had to say? I mean their words just seemed to flow out of them and the stories that they told were right on the mark – a perfect complement to the point that they were trying to make? It turns out that you can deliver speeches like this too…
If you want to be able to give a great speech, then you’ve got to be willing to invest the time to create a great speech. I’m not talking about shutting down for a couple of days and holing yourself up somewhere and banging out some fabulous bit of text – that never seems to happen when you need it to.
Nope, what I’m talking about is actually spending the time that it takes to really create a fantastic speech. How much time is that you ask? Probably somewhere in the neighborhood of 100 hours. Oh, oh – now I’ve gone and done it. It looks like you don’t think that this is possible. Turns out that you’re wrong – spend the time keeping a journal and you’ll have all of the high quality content that you’ll need to quickly make a great speech.
I’ll grant that you are correct that the next time someone asks you to give a speech, the last thing that you want to have to tell them is “could you get back to me after I spend a 100 hours just whipping up a speech for you?” Maybe there’s another way to do the same thing.
Keeping a personal journal is something that all too few of us speakers do, and yet all of us probably should do more of it. Life comes at us fast and if we’re not careful, it will blow right by us and we won’t even remember what happened to us. That’s why a journal is so important.
If you take the time either once a day or perhaps for short times throughout the day to write down what you are doing, how you are feeling, what challenges you are facing, then you will be able to remember everything that has happened to you. This is the raw material that makes for a great speech.
Anybody can jot a few words down on a piece of paper. It takes a truly skillful speaker to capture just exactly how you are feeling when you update your journal.
One of the keys is to record how you are feeling using all of your 5 senses. Yes, this means taking note of what you are smelling (perhaps your own fear?), tasting, hearing, seeing, and feeling. These are the small details that you will need to use when you use your journal entries to create a fantastic speech.
The truly great speakers are the ones who have taken the time to create a speech that will resonate with their audience. This means that they have crafted both the words and the stories that will not only allow them to get their points across, but that they have also found a way to get their message to stick with their audience.
You have the ability to create this kind of speech also. What you are going to have to do is to take the time that is needed to create such a speech: 100 hours or more. It turns out that you can do this by keeping a journal – the time that you spend working on the journal will pay rich dividends when it comes time to create your next speech.
By recording everything that you are experiencing at any given moment in your journal, you’ll be able to go back and relive those moments when you are in the process of creating your memorable speech. The secret is to not gloss over how you feel, but rather to record everything that is going on so that you can recapture it. Nobody said it was going to be easy, but it will be the best 100 hours that you’ve ever spent doing something…
- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills
Question For You: How often do you think that a speaker should update their journal? Once a day or more often?
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PowerPoint is a double edged sword when it comes to giving a speech: it can be both a powerful way to add a multimedia impact to your speech or it can end up distracting your audience and taking their attention away from what you have to say. The experts know how to use this tool correctly and here are three of the ways they tame the PowerPoint beast…
When you deliver a speech you stand up straight, you speak clearly, and you have fantastic eye contact. What more could anyone ask for? How about a speech that is both memorable and magical…
If you want to create a speech that will do the two most difficult things that any speaker can attempt, inspire and motivate your audience, then you’re going to need to write a killer speech. That speech is only going to be as good as what you are able to put into it. This means that you’ve got some homework to do.
If you wait until when you are sitting down to create your next speech to start to collect the information that you are going to need to make a great speech, then it may already be too late. The really good speechwriters are always collecting information. They read everything that they can get their hands on and those items that catch their attention get filed away somewhere they can find it when they eventually need it.
Your ultimate goal needs to have more information that you’ve collected for your speech than you could possibly use. This will allow you to sort through it all and pick out only the best bits to use.
What’s interesting about speech writing is that all too often we are our own worst enemies. We all know what a great speech sounds like and as we are creating a speech we quickly realize that our first draft basically sounds pretty lousy. If you aren’t careful, you can get caught in an almost endless loop of editing in which you try to get a sentence perfect before you write the next one.
Don’t do this. Instead just let the words flow out of you as you create your first pass of the speech. One way to make sure that your speech is able to grab your audience’s attention and holds it is to identify 6 or so main points that will grab attention and which have a good story associated with them.
As you practice your speech, what you are going to be listening for is the “rhythm” that your speech has: it has a lot to do with the pace of the speech and how it all links together.
I can’t tell you how much time I’ve spent in the past working on getting my Power Point slides just perfect. It turns out that what I should have been doing. Your audience really isn’t going to remember what your slides looked like after your speech is over. Instead, it’s your words that will stay with them if you choose them correctly.
If you take the time to make sure that your words are used to draw a sequence of mental pictures in your audiences heads then you will have found a way to leave a lasting impression. An important note here is that we write differently than we speak – we use more slang and contractions when we are speaking. If you write your speech out and then read it as you wrote it, it’s not going to come across as a natural way of speaking.
Finding a way to cast a magical spell over your audience is what every speaker wants to find a way to do. Creating a great speech is one way to make this happen.
The way to make happen is to get into your audience’s head while you are writing your next speech. Once you do this you’ll understand that your audience doesn’t really want to find out just how smart you are (what can they do with that?), but rather what they really want is to know what they can do with the information that you share with them during your speech…
- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™
Question For You: What’s your secret to writing a great speech?
Click here to get automatic updates when The Accidental Communicator Blog is updated.
Humor, how do I love thee? Let me count the ways. Well, maybe not – simply because although I do like using humor in a speech; however, it’s a tricky beast and it can turn on you at any moment. Just how is a speaker supposed to determine when some form of humor is inappropriate for the audience that he / she is speaking to?
Make Your Audiences Laugh And They'll Remember What You Say
Stop. How funny was the last speech that you gave? What – you were talking about how best to diversify a 401k basket of investments in order to incorporate more foreign exchange funds & there’s nothing funny about that? Wrong. You’re not trying hard enough. Stop being not funny.
Every speech counts. Especially if you are trying to get elected. If there was any group of speakers who needed to find a way to get people to remember them & their message, it would be politicians. They have three goals every time they give a speech:
Politicians know that humor is a powerful speaking tool. They use it to both make a point as well as to illustrate that point for their (or your) audience.
In the end, it’s all about getting votes. You’re probably not running for anything right now, but why waste a speech?
Every speech that you give is your next chance to change the world. Adding humor to your speaking style isn’t something that you can put off until “sometime”, you’ve got to do it right now.
The reason that humor works so well comes down to five basic “levers” that every audience has. Gene Perret who won several Emmys for his work in television has spent a lot of time researching what these levers do to an audience:
Stop wasting my time. If you want to get up there and give a dry, lifeless speech that has no humor in it then you may as well stay at home and just send me an email with your main points.
If, however, you want me to walk away thinking that you know what you are talking about and remembering what you said, then that’s another story. The only way that that’s going to happen is if you start to work some humor into your speech. No, you don’t have to turn into a stand-up comedian; however, you do need to make me crack a smile or at least chuckle. Get me to do that and you’ve spent your time well.
Do you think that there is any type of speech that can’t have humor added to it? (Hint: eulogies are great candidates for humor so don’t even bring that up)
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When I come to hear you speak, no matter if it’s at a departmental project status report or at a local restaurant or even if it was at a convention, the worst thing that you can do is to waste my time. What are you going to do about this?
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