Posts Tagged ‘public speaker’

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Size Matters – Shaping Your Speech To Match Your Audience

Tuesday, September 22nd, 2009
Speakers Need To Tailor Their Speeches To The Size Of Their Audience

Speakers Need To Tailor Their Speeches To The Size Of Their Audience

Have you ever heard the expression “one size fits all“? I’m not sure what this phrase was invented to describe, but I can tell you that it sure wasn’t public speaking. Something that too many public speakers don’t realize is that you need to create different speeches for different size audiences. There is no such thing as the one-size-fits-all speech.

Types Of Audiences

One of the first questions that has to be answered is just how many different size audiences are there out there? Cliff Suttle has taken a look at this and he believes that there are four different common audience sizes:

  • Conversation Size: an audience of up to 10 people.
  • Speech Size: an audience of 10-40 people.
  • Performance Size: an audience of 40-100 people.
  • Show Size: an audience of 100 or more people

The reason that the size of your audience matters is because you need to tune your speech to meet the needs of that size audience. Just as a clown at a birthday party does different things to entertain its audience from what a comedian at a nightclub does, so to does a public speaker need to make changes to suit the size of his/her audience.

How To Match Your Speech To Your Audience’s Size

Once you know how large of an audience you’ll be talking to, you can adjust your speech to best match the needs of that audience. You’ll have to take a different approach for each type of audience:

  • Conversation Size: the key to satisfying this type of audience is to NOT deliver a formal speech. Instead what you want do is to have an intimate conversation with them. You’ll need to be able to be flexible in order to adjust your speech to meet the changing moods of your audience.
  • Speech Size: the audience size is still small enough that you are going to be able to use a conversational tone, but you are going to have prepare and deliver a formal speech. Eye contact becomes very important and you need to make hand gestures in order to include everyone in you speech.
  • Performance Size: for this type of speech, taking the time to memorize your speech can be a big help because it will free you up to focus on HOW you say it. You are going to have to speed up the eye contact and not spend too much time looking at any one person. If you make your audience laugh, be sure to give the entire audience time to laugh before you start speaking again.
  • Show Size: One of the most important points about speaking to a large audience has nothing to do with your words – it’s all about self-confidence. Being confidant and taking and owning the stage are critical parts of winning a large audience over to your side. There will no longer be an opportunity to make eye contact with individuals in the audience, instead you’ll have to look at sections of the audience in such a way that they all feel as though you are looking at them individually. Your use of vocal variety becomes critical to keeping your audience engaged in your speech.

Final Thoughts

All too often when we are asked to give a speech we will spend all of our time thinking about the speech and not spend any time thinking about the audience. All audiences are not created the same. We need to tailor our speeches to meet the needs of the size audience that we are addressing.

When preparing a speech always plan for the big show. Then spend some extra time scaling it down to match your audience. This way you’ll have a back up plan if more people happen to show up.

Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

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What We’ll Be Talking About Next Time

Even the most accomplished public speakers can develop a sudden phobia about speaking in public. In order to get over this phobia, you need to recognize what kind it is and how to deal with it…

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Posted in audience | 9 Comments »

Persuasion Power – How To Win Over An Audience

Tuesday, August 4th, 2009
Speakers Who Can Persuade An Audience Are Powerful Indeed <br> (C) - Jason Cross

Speakers Who Can Persuade An Audience Are Powerful Indeed (C) - Jason Cross

Not all speeches are the same. Graduations, weddings, corporate pep-rally’s – those are all pretty straightforward. One of the most difficult types of speeches to give is one in which you have been brought in to convince an audience of something. As difficult as this type of speech is to give, if you can become good at doing it, you will seen as being a very valuable speaker indeed!

Persuasion Starts With Small Steps

You can assume that the audience that you’ll be speaking to will be be made up of a mix of people who already support your position, who have not make up their minds yet, and who are dead set against whatever you are going to say. Good luck with that presenter!

Clearly the first step in winning any audience over is for you to do your homework BEFORE you are facing the audience. One key area to research is to find out what arguments “the other side” has made. If there is a person or a group that represents “the other side”, then this is pretty straightforward. If there is not a clear “other side”, then you’re going to have to spend some time researching the flip side of what you want to persuade your audience about – because some people will have decided that that is what they want to believe.

One sure-fire way to start to win your audience over to your way of thinking is by using something called strategic agreement. When you do this  you agree with parts of the other side’s position. Automatically this will start to make the audience view you as a reasonable person. They may not completely agree with you, but they will start to warm to your view point.

Show Up Ready For A Fight

Well, maybe that’s putting it just a little bit too harshly. How about if we say that you need to show up ready to address your audience’s objections. Whatever you have been asked to convince them about, there will be objections to it. Before you give your speech, you need to once again do your homework. In your speech you need to make sure that you address these each of these objections.

Sometimes we like to shy away from sticky arguments that we don’t feel that we have a good response to. However, you must be careful to not do this. It turns out that if you don’t address an objection, then your audience will assume that it is a valid objection because you didn’t talk about it.

This Is A No Dumping Zone

I am probably more guilty of dumping than anyone else that I know. When I’m giving a persuasive speech, I want to make sure that I get my point across. This means that I’ll do a lot of research and, if I’m not careful, I’ll “dump” all of that research on my audience during my presentation. This is a bad idea.

Instead, you want to do the research, pick out the points that are going to be the most important to your audience, and then cover just these few points in detail.

What It Takes To Make A Good Argument

You would think that we’d all know this by now, but when I’m coaching speakers I keep discovering that they know WHAT they want to say to make their point, but they don’t know HOW to say it. It turns out that there is a simple formula that allows you to create a complete argument in order to support your position:

  • First: Make An Assertion – you’ve got to tell your audience what point you are going to be trying to convince them about. Without this, they’ll never know what you are talking about.
  • Next: Tell Them Why – this is where you need to explain to your audience why YOU think that your position is correct. This is the meat of your point and you really need to come across as convincing.
  • Finally: Show Proof - the fact that you believe something is great, but not enough. You need to wrap up your point by sharing evidence with your audience that will back up your position.

Final Thoughts

There is no doubt about it – winning people over to your way of thinking is just about the hardest type of speech to give. Ask any politician. However, it can be done. What it requires is that you do a lot of homework in order to prepare your arguments with an understanding of the facts and what your audience is currently thinking.

Public speaking is never an easy thing to do. Developing the skills that are needed in order to rally a crowd behind a new idea, a change in policy, or bold new idea is time well spent for a speaker. If you can do this, then you’ll have a powerful new speaking tool and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Questions For You

Have you ever had to give a speech where you had to persuade the audience? Did you do enough homework to prepare for the speech? Did you find out what the audience was thinking before you gave your speech? How did it turn out? Leave me a comment and let me know what you are thinking.

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What We’ll Be Talking About Next Time

If you are going to go to the effort of creating and delivering a speech, doesn’t it make sense that you’d want to be able to reach your audience and somehow appeal to them? No matter if you are trying to persuade them or educate them, ultimately the goal is find a way to successfully appeal to them. Good news – how to do this has been known for the past 2,500 years!

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Posted in persuasion | 1 Comment »

Can You Hear Me Now Is What Presenters Need To Know

Tuesday, July 7th, 2009
Presenters Need To Make Changes For Their Hearing Impaired Audience Members

Presenters Need To Make Changes For Their Hearing Impaired Audience Members

When we are given an opportunity to address a group, we spend a great deal of time preparing what we are going to say and how we are going to say it. This is all well and good, but we may be forgetting one critical factor: our audience may not be able to hear us speak.

Why Can’t They Hear Us?

Even if you have the most interesting story to tell your audience, they may not be able to hear you tell it.  Rick Moore is a professional freelance writer who speaks in public and he knows a great deal about this because he has a hearing loss and this has caused him to study audiences. He points out that in the U.S. there are 26 million people who have permanent hearing damage. What are the odds that one or more of them will be in your next audience?

Rick notes that as though this wasn’t enough, there are another 12 million people who suffer from tinnitus – a constant ringing in the ears. Put these numbers together and clearly you need to change the way you’ve been speaking in order to accommodate this portion of your audience.

Things To Do So That A Speaker Can Be Heard

There are a number of things that you can start to do as a presenter in order to better meet the needs of the members of your audience who have hearing problems. These include:

  • Room Awareness: We are probably already aware of the lighting and the microphone setup – now we need to become aware of the acoustics. The key here is to pick a spot to stand at that you will be able to be easily heard from everywhere in the room.
  • Speak Up!: This one is pretty obvious, but it’s an important point – in order to be heard by your audience you are going to have to project your voice. Quiet whispering won’t cut it – make sure that you are speaking to be heard in the back of the room.
  • Practice Age Discrimination: No, not the bad kind – the good kind. Take a look at your audience – what does their average age appear to be? The older the audience, the greater the possibility that some members will have hearing problems. This means that you need to be extra vigilant in keeping your volume up and using very clear diction.
  • Show ‘Em Your Lips: Even if your audience members don’t read lips, looking out at them so that they can see your lips moving while you speak, instead of down at your notes, will give them another visual clue that will help them decode what you are saying.

Final Thoughts

These tips are a great way to address the general hearing needs of your next audience. However, as you are giving your next speech you may discover that someone in your audience appears to be becoming bored or disinterested. It could be because despite your best efforts they can’t hear you.

The correct thing to do in this circumstance is to adapt to the situation. Move close to where they are sitting, look directly at them more often, and use more pauses so that they can more easily interpret your words.

Making sure that everyone can hear you helps you to better accomplish your goal in giving the presentation: changing lives for the better.

Questions For You

Have you ever tried to listen to a speaker who was talking without a microphone or in a noisy environment? How frustrating was this for you? Do you have any friends who have hearing problems? How do they deal with listening to speakers? Have you ever been told to “speak up”? Leave me a comment and let me know what you are thinking.

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The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Have you ever sat through a dry an boring speech? Of course you have, we all have. Did you spend any time trying to figure out why the speech was so dry? I’m going to bet that at least one of the reasons is that you didn’t connect with the presenter – the speech contenent itself was impersonal. Did you know that you can go too far in the other direction also?

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Posted in hearing | 2 Comments »

Hey Speaker – It’s Tool Time!

Tuesday, May 12th, 2009
A Speaker's Voice Contains Many Tools Than Can Be Used During A Speech

A Speaker's Voice Contains Many Tools Than Can Be Used During A Speech

When you find yourself giving a speech, you quickly realize that what you are missing is any sort of tools with which to give the speech. If you were a painter, you’d have a canvas, brushes, paints, thinners, etc. with which to make your creation. However, when you are giving a speech it’s just you and your audience. Make you feel sorta naked, doesn’t it?

It turns out that you actually do have a toolbox with which to create your speech – the words that you’ll be using. It turns out that not only the words that you choose to use, but the way in which you speak these words can cause a powerful reaction in your audience. Debra Johanyak is a professor of English at the University of Akron and she has come up with a list of different ways that we can use our voice to make our point during a speech.

Let’s take a look at the different verbal delivery “tools” that Dr. Johanyak has come up with:

  • Words That You Accent: It turns out that not all words are created equal – you have the ability to emphasize certain words. As an example, consider the sentence “After cutting the green wire, a sudden silence descended over the entire bomb squad.” Simply by pronouncing the word “green” differently, you can draw your audience’s attention to it.
  • Slow Pitch Speaking: The pitch of your voice controls how high and how low your voice goes. This is a powerful way to communicate emotion during your speech: “Once I saw that the cage was empty, I knew that the 6′ snake could be anywhere in the house.” The word “anywhere” can be said in a higher pitch than the other words in order to draw attention to it.
  • Just Be Quiet: The most powerful speaking tool is also the simplest – just be quiet. When we add periods of silence to our speeches, it adds emphasis to the words that came before and sets the stage for the words that are to come next.

There you have it – now your speaking toolbox is actually looking rather full!

When you give a speech do you use your voice to its fullest? Have you ever ever accented words or varied your pitch to make a point? Are you able to remember to use quiet pauses to make a point? Leave me a comment and let me know what you are thinking.

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Presenters Who Use Naughty Words – Good Or Bad?

Tuesday, April 21st, 2009
Should Presenters Use Street Language In Their Speeches?

Should Presenters Use Street Language In Their Speeches?

If you are under 18 (or if you were at one time), please cover your ears as you read this posting.

Let’s talk about naughty words. What words do I mean you say? I’m talking about all of the common ones like $^#!, *&@^, &%$#, and of course &#&@. Just for good measure we should also throw in some of the up-and-coming modern phrases like $&^%$#@!%&.

If you watch TV, go to the movies, listen to top 40 music, or even read books that are on the top seller lists then you are being exposed to what we can call “offensive language” all the time. The big question is if there is so much of this in our daily lives, can we now start to work it into our presentations?

I say that the answer is “no“. I believe that there are several reasons why.

Gene Perret was Bob Hope’s head writer for 12 years and he’s spent a lot of time thinking about the use of street language in comedy and presentations. I agree with a lot of what he has to say.

The #1 reason why presenters should not use offensive language in our presentations is because it is the equivalent of taking the easy way out. Offensive words shock our audience when they hear them. It’s the same as if you zapped them with an electrical charge. However, it’s momentary and then it’s gone. It’s much harder (and more fulfilling) to use non-offensive words to capture and hold their attention.

Here’s an example: once upon a time Winston Churchhill was at a party when a woman who didn’t like him came up to him and said “Winston, if I were your wife, I would poison your tea.” Churchill responded by saying “Well, you can just go $%#@ yourself”. Oh, wait. No he didn’t. Instead, what he said was “Madam, if I were your husband, I would drink it.” If he had responded the first way, this incident would have been quickly forgotten. However, because of the words that he did use, it has been remembered to this day.

So the next time you are crafting a speech and you’re tempted to throw in some street language just to to show how hip and cool you are, don’t. Instead spend the time and find a way to instead show your audience how memorable you can be.

Have you ever used street language in one of your presentations? How did it go over? If you could give that presentation again, would you use the same language? Leave me a comment and let me know what you are thinking.

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Posted in speech writing | 3 Comments »

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