Posts Tagged ‘keynote’

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Know Your Audience: What You Don’t Know May Hurt You

Tuesday, September 15th, 2009

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Speakers Need To Realize Their Audience May Be Different From Them <p>(c) - 2008</p>

Speakers Need To Realize Their Audience May Be Different From Them (c) - 2008

When you think of the perfect speech in your mind, what do you see? Do you see yourself up on a stage giving a speech, reaching the end, and then having everyone stand up and applaud until their hands grow tired? Nice picture. However, all too often that doesn’t happen. There are lots of reasons for this, but one big one is because we don’t take the time to fully know our audience…

Why Bother?

Why give a speech in the first place? There always has to be a reason for us to give a speech – are we there to entertain, inform, motivate, etc. We won’t be able to do this if we don’t connect with our audience. We won’t be able to connect with our audience if we don’t know who they are.

It’s way too easy for a speaker to make assumptions about the audiences that we are talking to. The biggest mistake is to assume that they see the world the way that we do. Craig Harrison points out that by presuming that the audience thinks the way that we do we risk offending them – perhaps without even realizing it.

It Takes A Village To Give A Speech

The right way to go about getting an audience on your side is to tackle three big issues right off the bat in any speech that you are giving:

  • Acknowledge Differences: What makes you different from the majority of your audience? You realize this and your audience realizes it. Deal with it in a way that shows respect. If you are an older speaker talking to a much younger audience you could start out by saying “I realize that you are out there looking at me and thinking to yourself that I may be old enough to be your parent; however, don’t worry – I won’t be telling you that you should visit your mother more, that you really should be getting more sleep, or asking when you’ll finally be getting married. Instead, how about if we talk about…“
  • Include Everyone: Not only are you an outsider to your audience, there is a good chance that a lot of people in your audience are outsiders to the rest of the audience. Use the opening of your speech to unite everyone together at least on a single issue. An example might be “I realize that we all live in different neighborhoods, go to different schools, and attend different churches, but the proposed change in how property taxes are calculated will affect us all and that’s what I’d like to talk to you about tonight.“
  • Mind Your Reputation: Before you even open your mouth, the audience has pre-judged you. It might be based on the information that was used to advertise the event or perhaps you are known for some past deed. Dealing with this right off the bat will allow your audience to get by it and start to listen to what you have to say. One way to do this would be “I come from the sunny state of Florida where you might think that just about everyone is retired and just living off of Medicare. However, there are a few of us who are still working and we care just as much, if not more, about the current debate over healthcare reform…“

Final Thoughts

Giving a speech is a tough job. Giving a good speech is even tougher. You need to have your audience working with you, not against you if you want to have any hope of making an impact. The first step in accomplishing this is realizing that your audience is different from you.

Once you acknowledge this, then you need to work to include them and dispel any preconceived ideas that they may have about you. Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

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What We’ll Be Talking About Next Time

Have you ever heard the expression “one size fits all“? Something that too many public speakers don’t realize is that you need to create different speeches for different size audiences. There is no such thing as the one-size-fits-all speech.

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Posted in differences | 2 Comments »

Dennis Quaid Gives A Keynote Speech – Real Life Speeches

Tuesday, June 23rd, 2009
Dennis Quaid Gave A Keynote Speech That Missed The Mark

Dennis Quaid Gave A Keynote Speech That Missed The Mark

I just got back from spending the better part of a week up in Chicago at a big health care conference (HIMSS09). This was an amazing opportunity for me to sit back and watch somewhere in the neighborhood of about 100 different presenters get up and do their very best job at communicating. One of these presenters was Dennis Quaid – the actor.

What was Dennis Quaid doing at a fairly boring health care IT conference you ask? Well it turns out that he has a heck of a story to tell about how his newborn children were given the wrong medicine. Everyone attending the conference knew about the story, and so roughly 15,000 – 20,000 folks showed up to hear Dennis give his speech.

So how did it go? Well, in all honesty, not that well. I mean, it was ok – but not what everyone was really hoping for. Generally when you show up for a keynote speech, you are expecting a great speech. When the speaker is a famous actor, your expectations are that much higher. Things didn’t start as well as you would have hoped that they would have.

Dennis was introduced by a slick video that reminded the audience of all of the movies that he has been in. He then came out and took control of the podium. This is where things started to fall apart. His first few statements dealt with how he’s not really a doctor and how he really has never played a role in the health care industry. These are all true things, but what a lousy way to start a speech to folks who ARE in the health care industry!

Add to this a great deal of hemming and hawing, playing with his hands, and just all around nervousness and you end up with a speaker who is distracting his audience away from what is a very powerful message. So what was going on here?

I’ll never know the exact answer, but here are a few guesses. Dennis Quaid is an actor. He sure seems to do a great job of performing for a camera – in front a film crew of about 40 people or so. Put him in front of 20,000 folks sitting in chairs in a massive convention hall and he may feel the same way that any one of us would feel – incredibly nervous.

One other contributing factor may have been that the story that he was there to tell was a VERY personal story. It’s entirely possible that each time he tells it, the emotions that the story stirs up in him causes him to fall apart.

No matter what the cause, the effect was the same – a less than expected speech. Us mere mortals can learn much from Dennis Quaid’s challenges. First, practice, practice, practice – no matter how good you think you are, everyone is going to be able to tell if you try to “wing it”. Secondly, practice in front of people that you know – their feedback can tell you things that you can’t see yourself.

Questions For You

Have you ever seen a famous person give a speech? How did they do? What do you think that they could have done better? Leave me a comment and let me know what you are thinking.

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What We’ll Be Talking About Next Time

Just in case you’ve forgotten it, the #1 question on the minds of any audience that is seated and waiting for you to begin talking to them is “Why should I even bother listening to you?“. This means that in order for you to have any hope of making an impact on this  audience, you’re going to have to answer this question right off the bat. But how…?

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Posted in keynote | 6 Comments »

Real Life Speeches: George Halvorson, CEO Of Kaiser Foundation Health Plan, Inc.

Tuesday, June 2nd, 2009
George Halvorson Gave A Keynote Speech That Can Teach Us All A Lot

George Halvorson Gave A Keynote Speech That Can Teach Us All A Lot

We can talk about how to be a better communicator all we want, but in the end it comes down to learning – and we all do this in different ways. One great way to discover what a speaker should (or should not) do is to watch ‘em in action. This time around we’re going to take a look at how a powerful CEO, George Halvorson, did during a recent keynote speech.

Halvorson is the Chairman and CEO of the Kaiser Permanente health system. There’s no question that he knows his stuff, the challenge will be to discover how well he can communicate it.

While attending the recent HIMSS health care show up in Chicago, I had an opportunity to watch Halvorson in action as he gave a keynote speech. How did he do? Overall – not bad, but it could have been better. Let’s find out how.

  • Nerves: First off, this was a big presentation. In the audience were approximately 10,000 – 12,000 eager listeners. We all talk about getting butterflies in our guts before we talk, but just image how Halvorson must have felt?
  • Introduction: That being said, the lead in to Halvorson’s speech was spectacular. A professionally produced video and well done sound track listed all of his accomplishments. It was rock show quality stuff and everyone was pumped up and ready for a good speech by the time he took the podium.
  • Opening: That’s when the ball got dropped. The first words out of your mouth have to be grabbers – they have to convince your audience to pay attention to what you are going to be saying. Halvorson’s were, unfortunately, forgettable. He started by thanking people and commenting on the convention – pleasant talk that went nowhere.
  • Humor: It turns out that Halvorson has a great sense of humor. Although this was a high-stakes keynote speech, he was able to work his humor into it and this really allowed him to connect with his audience. He came across not as an aloof CEO, but rather as a real guy who is trying to solve problems.
  • Notes: Reading from your notes is always a bad idea. Halvorson did a lot of this and it showed. Now I’ll grant that this was a big speech and there were multimedia issues – he had to synch up with the folks who were controlling the slide show. Still, when you read your speech word-for-word you lose that connection with your audience.
  • Hands: what to do with your hands during a speech is always a big question. Halvorson did pretty well, but he still struggled at times. As we all have a tendency to do, he put his hands on the podium and even leaned on it at times. When he made gestures with his hands, they were down low and couldn’t be seen by the people in the back of the room. However, there was one point in time in which his right hand was used in a hammering gesture that drove home the point that he was making.

We can practice our public speaking by ourselves as much as we want, but having the opportunity to watch and learn from others is, as the folks at Visa tell us, priceless.

Questions For You

How do you like to get introduced – is there any multimedia involved? Do you have the courage to use your personal sense of humor in your speeches? How much effort do you put into having a great speech opening? Leave me a comment and let me know what you are thinking.

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What We’ll Be Talking About Next Time

Even if you don’t work in the world of high-finance, you surely know who Alan Greenspan is. He was the chairman of the U.S. Federal Reserve from 1987 to 2006. There’s no question that this guy is smart, but can he deliver a good keynote speech…?

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D.O.A.: Why Presenters Hate Bad Introductions

Tuesday, April 28th, 2009

A Poor Introduction Can Kill A Speech Before You Start

A Poor Introduction Can Kill A Speech Before You Start

We spend all of this time coming up with our next speech, getting each and every word just right, practicing the speech, the gestures, the pauses, only to get killed before we even open our mouths to speak.

How does this crime occur? Simple – whoever is running the show delivers a bad introduction and then turns the stage over to us. Just imagine the total silence that grips the room then – all of a sudden there is no excitement about who you are or what you are going to be saying. Talk about having to dig yourself out of a hole before you even start!

Michael Varma is a professional speaker who had found himself in this situation a number of times and has come up with some ways to avoid it.

First off, as a presenter you’ve got to spend some time thinking about just what an introduction is designed to do. In the world of professional comedy, a warm-up act comes out before the main act. The role of the warm-up act is simply to get the audience used to laughing. This makes things much easier for the main act – the audience is already conditioned to laugh no matter what the main act says. An introduction does the same thing for a presenter.

As a presenter, you need to come up with a good introduction for yourself and your speech. A good introduction needs to contain three things:

  • Content: What are you going to be talking about? This is designed to grab your audience’s attention so that they will be eager to hear more.
  • Context: Just knowing WHAT you will be talking about is not enough, your audience needs to know WHY you will be talking about it and why they should care. Providing them with this information will start to build a bridge between you on stage and the audience even before you start to speak.
  • Credibility: Providing the audience with a reason why you are the best person to be talking to them about this topic is the final part of an introduction. All too often we put too much information here (we are, after all, proud of ourselves). In all honesty, one or two sentences does the trick.

Look, you can’t always control the way life goes and sometimes you will be introduced poorly. However, if you write out your introduction, print it out nice an large and provide it to your introducer BEFORE he or she goes on stage, then you will have done your best to avoid being a victim of the crime of a poor introduction.

Have you ever been introduced poorly? Was it hard to get the audience to pay attention after this? Have you ever been introduced well? Did you have an easier time with a good introduction? How do you get your introducer to use your introduction? Leave me a comment and let me know what you are thinking.

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The Presenter Super Memory System – The Details

Tuesday, April 7th, 2009
The Super Memory System For Presenters

The Super Memory System For Presenters

I recently had an opportunity to deliver a 45-minute keynote as part of a training session kick-off for a group of IT Mangers. I decided that in order to boost my creditability with this hard-nosed group, I needed to stay in eye contact with them and not be looking at my notes. This meant memorization.

Here’s how I did it:

  • I broke the speech up into sections – my speech resulted in 9 sections.
  • I then broke each section up into “ideas” – basically sentences.
  • I then picked a place that I had lived in the past (a school or any place that you know well would have done fine also). The only requirement was that it had to have multiple, distinct “locations” – in this case rooms.
  • Then I pictured myself in a room such as the kitchen. I could see myself sitting a the table in a particular chair.
  • Next I came up with a picture AND an action for the first idea / sentence that I wanted to memorize.

Here’s how I had written my speech to start out:

“I’d like to start out our time together today by asking you a simple question: where do you want you want to be at in your career 5 years from now? That will be 2014 – it’s just 1,825 days from right now. I have no idea what you will be doing in 5 years, but there is one thing that I know with 100% certainty – the job that you are doing right now will no longer exist.”

  • I basically had three image / actions to create. Remember, these are highly personal – what you come up with just has to work for you.
  • My first image was of 5 calendars: one each being stuck to each of  the fingers on my right hand. I was shaking that hand very hard and they all flew off.
  • My second image was of a stack of those one-a-day calendar tear-off sheets in a really, really tall pile sitting before me. Just to make it more vivid I pictured it as being sheets from the Dilbert: 2009 Day-to-Day Calendar. I then pictured a card in front of this stack that said “1,825 days” and the stack falling over and making a real mess on the floor.
  • Finally, on the table in front  of me behind the stack of calendar sheets was a very small model of a worker in a cubicle typing away on a computer. All of a sudden a trap door built into the table swung open and the little cubicle vanished.

There you have it. When I went to give my speech, I didn’t even try to recall the words that I had written down. Instead, I had three pictures flash in my head – calendars stuck to my fingers, a stack of calendar pages, and a disappearing cubicle. Without looking at any notes, I was able to quickly and easily recall what I wanted to say without having to look at any notes!

Have you ever had to give a speech without using notes. How long was the speech? How did you memorize what you had to say? How did it go? Leave me a comment and let me know what you are thinking.

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