http://www.youtube.com/watch?v=hUB0PYL7H9U

Dr. Jim Anderson investigates how a speaker can persuade an audience to take action.

Dr. Anderson reveals the secrets that you can use during your next speech to get your audience to agree that there is a problem that they need to take action to fix.

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Speakers Need To Tailor Their Speeches To The Size Of Their Audience

Have you ever heard the expression “one size fits all“? I’m not sure what this phrase was invented to describe, but I can tell you that it sure wasn’t public speaking. Something that too many public speakers don’t realize is that you need to create different speeches for different size audiences. There is no such thing as the one-size-fits-all speech.

Types Of Audiences

One of the first questions that has to be answered is just how many different size audiences are there out there? Cliff Suttle has taken a look at this and he believes that there are four different common audience sizes:

• Conversation Size: an audience of up to 10 people.

• Speech Size: an audience of 10-40 people.

• Performance Size: an audience of 40-100 people.

• Show Size: an audience of 100 or more people

The reason that the size of your audience matters is because you need to tune your speech to meet the needs of that size audience. Just as a clown at a birthday party does different things to entertain its audience from what a comedian at a nightclub does, so to does a public speaker need to make changes to suit the size of his/her audience.

How To Match Your Speech To Your Audience’s Size

Once you know how large of an audience you’ll be talking to, you can adjust your speech to best match the needs of that audience. You’ll have to take a different approach for each type of audience:

• Conversation Size: the key to satisfying this type of audience is to NOT deliver a formal speech. Instead what you want do is to have an intimate conversation with them. You’ll need to be able to be flexible in order to adjust your speech to meet the changing moods of your audience.

• Speech Size: the audience size is still small enough that you are going to be able to use a conversational tone, but you are going to have prepare and deliver a formal speech. Eye contact becomes very important and you need to make hand gestures in order to include everyone in you speech.

• Performance Size: for this type of speech, taking the time to memorize your speech can be a big help because it will free you up to focus on HOW you say it. You are going to have to speed up the eye contact and not spend too much time looking at any one person. If you make your audience laugh, be sure to give the entire audience time to laugh before you start speaking again.

• Show Size: One of the most important points about speaking to a large audience has nothing to do with your words – it’s all about self-confidence. Being confidant and taking and owning the stage are critical parts of winning a large audience over to your side. There will no longer be an opportunity to make eye contact with individuals in the audience, instead you’ll have to look at sections of the audience in such a way that they all feel as though you are looking at them individually. Your use of vocal variety becomes critical to keeping your audience engaged in your speech.

Final Thoughts

All too often when we are asked to give a speech we will spend all of our time thinking about the speech and not spend any time thinking about the audience. All audiences are not created the same. We need to tailor our speeches to meet the needs of the size audience that we are addressing.

When preparing a speech always plan for the big show. Then spend some extra time scaling it down to match your audience. This way you’ll have a back up plan if more people happen to show up.

Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Even the most accomplished public speakers can develop a sudden phobia about speaking in public. In order to get over this phobia, you need to recognize what kind it is and how to deal with it…

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Speakers Need To Realize Their Audience May Be Different From Them (c) - 2008

When you think of the perfect speech in your mind, what do you see? Do you see yourself up on a stage giving a speech, reaching the end, and then having everyone stand up and applaud until their hands grow tired? Nice picture. However, all too often that doesn’t happen. There are lots of reasons for this, but one big one is because we don’t take the time to fully know our audience…

Why Bother?

Why give a speech in the first place? There always has to be a reason for us to give a speech – are we there to entertain, inform, motivate, etc. We won’t be able to do this if we don’t connect with our audience. We won’t be able to connect with our audience if we don’t know who they are.

It’s way too easy for a speaker to make assumptions about the audiences that we are talking to. The biggest mistake is to assume that they see the world the way that we do. Craig Harrison points out that by presuming that the audience thinks the way that we do we risk offending them – perhaps without even realizing it.

It Takes A Village To Give A Speech

The right way to go about getting an audience on your side is to tackle three big issues right off the bat in any speech that you are giving:

• Acknowledge Differences: What makes you different from the majority of your audience? You realize this and your audience realizes it. Deal with it in a way that shows respect. If you are an older speaker talking to a much younger audience you could start out by saying “I realize that you are out there looking at me and thinking to yourself that I may be old enough to be your parent; however, don’t worry – I won’t be telling you that you should visit your mother more, that you really should be getting more sleep, or asking when you’ll finally be getting married. Instead, how about if we talk about…“

• Include Everyone: Not only are you an outsider to your audience, there is a good chance that a lot of people in your audience are outsiders to the rest of the audience. Use the opening of your speech to unite everyone together at least on a single issue. An example might be “I realize that we all live in different neighborhoods, go to different schools, and attend different churches, but the proposed change in how property taxes are calculated will affect us all and that’s what I’d like to talk to you about tonight.“

• Mind Your Reputation: Before you even open your mouth, the audience has pre-judged you. It might be based on the information that was used to advertise the event or perhaps you are known for some past deed. Dealing with this right off the bat will allow your audience to get by it and start to listen to what you have to say. One way to do this would be “I come from the sunny state of Florida where you might think that just about everyone is retired and just living off of Medicare. However, there are a few of us who are still working and we care just as much, if not more, about the current debate over healthcare reform…“

Final Thoughts

Giving a speech is a tough job. Giving a good speech is even tougher. You need to have your audience working with you, not against you if you want to have any hope of making an impact. The first step in accomplishing this is realizing that your audience is different from you.

Once you acknowledge this, then you need to work to include them and dispel any preconceived ideas that they may have about you. Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Have you ever heard the expression “one size fits all“? Something that too many public speakers don’t realize is that you need to create different speeches for different size audiences. There is no such thing as the one-size-fits-all speech.

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Persuading Your Audience Requires More Planning Than Yelling At Them

If you think about it, there are a lot of different types of speeches that we can give: humorous, informative, motivational, and of course, ones that are designed to get your audience to start thinking a particular way. Oh yeah, this last type just may be the hardest type of speech to give…

Where Do You Start When You Want To Persuade?

At it’s very heart, persuasion is the art of getting your audience to see the world the same way that you do. As all of us speakers know, no matter if you are talking to a graduation or a business gathering, an audience is not a single entity – it’s a lot of different people sitting out there who all have different opinions on any given topic. Your job as a speaker is to win over as many of them to your side as possible.

Pick Your Problem

John Coleman is an author and a former U.S. national speech champion who knows a thing or two about how to build a speech that can persuade. Coleman points out that before you can have any hope of persuading an audience, both of you need to agree that there is a problem in the first place.

As obvious as this may seem, you could talk until you are blue in the face and it would all be for naught if your audience didn’t agree with you that there is a problem. In order to get your audience to agree that there is a problem that needs to be solved, you need to do three things:

• Isolate it & limit its scope
• Make it urgent
• Make it significant

You Got To Keep ‘Em Isolated

Have you ever heard that phrase “You can’t boil the ocean”? When it comes to persuading an audience it applies – you need to make sure that you pick a problem that you can actually do something about. Scope down a bigger problem (“world hunger”) to something that your audience can do something about (“hunger in our town”).

Run!

Well, don’t run but you do want to convince your audience that they need to take action. Just talking about a problem isn’t enough to cause your audience to actually agree to DO anything. Somehow you are going to have to lite a fire underneath them so that they will end up taking some action (that’s why it’s called “persuasion”!).

It’s Only A Problem If It’s Significant

Assuming that you’ve been able to convince your audience that there is a problem, your next step is to make sure that you bring it home – you’ve got to relate the problem to their lives. This is going to require that you have an understanding of who your audience is so that you can describe to them how this problem is going to affect them in terms that will motivate them to take action.

Final Thoughts

Speeches that persuade are not easy speeches to give. However, as with so many things in life – it’s the ability to do the hard things that make us more valuable. If you take the time to understand how to prepare to give an effective persuasive speech, then you’ll have a powerful new speaking tool and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Questions For You

Have you ever had to give a persuasive speech? Was the problem too big, too small, or just the right size? How did you convey that the problem was urgent? Did your audience come away believing that the problem related to their lives? Leave me a comment and let me know what you are thinking.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Not all speeches are the same. Graduations, weddings, corporate pep-rally’s – those are all pretty straightforward. One of the most difficult types of speeches to give is one in which you have been brought in to convince an audience of something. As difficult as this type of speech is to give, if you can become good at doing it, you will seen as being a very valuable speaker indeed!

More Information

• Lisa Braithwaite has discussed how TV commercials do/don’t use persuasion.

• Guy Kawasaki has also spent some time talking about how to change someone’s mind.

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