Posts Tagged ‘communication skills’

How Presenters Can Give A Toast Without Toasting A Relationship

Tuesday, March 17th, 2009
Presenters Need To Be Careful When They Give A Toast!

Presenters Need To Be Careful When They Give A Toast!

So you’ve been invited to a wedding, a retirement party, or some other celebration in which friends and family are going to gather in order to honor someone. There will probably be some sort of food served, drinks will flow, and then someone will do it – they’ll stand up and give a toast. Oh, oh – now it’s your turn to do the same thing. How are you going to do this without looking like a fool or destroying your relationship with the person(s) of honor?

First off, get rid of any plans that you might have to say something naughty. Rarely this might go over well; however, more often than not it falls flat on its face and so just say “no”. Michael Varma is a professional speaker who has seen his fair share of toasting disasters and he’s got some advice for all of us.

Michael says that when you are giving a toast, you should always start out by introducing yourself – in a crowd of people, there are probably a bunch of folks who don’t know who you are. Also spell out how you are related to the person(s) of honor because this will help to make your toast clearer. Michael suggests that your actual toast have three characteristics: make it brief, make it bold, and then be done with it.

A toast is NOT a speech! Mark Twain probably said it best when he recommended that toasts should never be longer than 1 minute. The longer your toast, the less impact that it will have. The “air time” that you are taking for your toast belongs to everyone and you need to use as little of it as possible.

When you are giving a toast, this is not the time to be shy. You are probably talking to a noisy room in which people may be eating, drinking, and having their own side conversations. You need to speak up! Your goal should be to speak loudly enough that everyone in the room, including the folks in the back, can hear you clearly.

When you are done speaking, shut up and sit down. Yes you’ve just given a performance; however, this event is not all about you so don’t do any bowing or waving. Shut your mouth and sit down so that everyone can once again return their attention to the person(s) of honor.

If you want your toast to be memorable, then the trick is to tell a story. I must once again reemphasize a key point – keep it clean! Don’t tell stories about old girlfriends at a wedding and don’t tell stories about stealing office supplies at a retirement party. Instead, tell a story that shows the person(s) of honor in a good light. Oh, and keep it to under a minute.

I have always found wedding toasts to be a bit of  a challenge. There are too many ways that things can go wrong, too many people that you could end up offending. Over the course of time, I have refined and polished my wedding toast so that it goes something like this:

“Friends and family, we are gathered here to celebrate the wedding of … They are who they are because the people in this room have taken the time to shape and mold them into the people that they have become today – and for that we apologize! However, from this day forward, it will be up to them to determine together who they want to become and we wish them all the luck in doing so.”

So there you go, a little sappy, a little funny, and hopefully just right for a toast.

Have you ever had to give a toast at an event? Were you able to prepare or was it spur-of -the -moment? Have you ever seen a toast go horriably wrong? What was the result? Leave me a comment and let me know what you are thinking.

What Jack Welch’s Speech Writer Can Teach Us

Wednesday, February 4th, 2009
Jack Welch's Speech Writer Knows What Made Jack A Great Communicator

Jack Welch's Speech Writer Knows What Made Jack A Great Communicator

So just about everyone out there knows who Jack Welch is – he was the CEO and Chairman of GE who lead them from a market valuation of $14B when he took over to a valuation of over $410B when he stepped aside. What many people may not know is that Jack is a great communicator.

Bill Lane who was Jack Welch’s speech writer for over 20 years while he was at GE has written a book called Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest Company. In it, Lane spills the beans on just how Welch got to be so good at getting his message across.

Probably the most important lesson that Jack Welch taught his speech writer was that self-confidence was the #1 attribute of a leader. With self-confidence you could go out and do nearly anything that you put your mind to. Now this was truly impressive when you realize that Welch had started out as a guy who both stuttered and was very shy. Needless to say, in the beginning Welch HATED to speak in public.

The speeches that were being given at GE when Welch took over were the standard types of speeches that you hear at any company gathering: boring reports on the success of such and such a team / department / division. One day while coming up with the list of speakers for an internal event, Welch called a stop to everything. He spent a few moments thinking to himself, and then he announced that going forward all speeches would be ones that told people what they ought to be doing.

From that point on in GE, everything was changed. All speeches needed to contain a learning point, a warning to others, some sort of insight, or something useful like a new technique or the speech didn’t get made.

There was an amazing side benefit to this new speech policy. Almost across the board the presenters at these internal events became much better speakers. Why? Probably because they knew that they had something interesting to say. When they knew that the audience was going to be interested in what they had to say, they were filled with self-confidence and this just naturally made them better speakers.

So what does all of this mean to us accidental communicators? Simple, we need to stop giving boring speeches that are simply reports on what we’ve been doing. Instead, we need to look inside ourselves and discover what our audiences really want to hear about.

Keep in mind, what people want to hear most is your stories. The stories that tell them what you know, what you have done, what you have see, and what they might find useful in someway. Not only are your stories interesting to them, but hearing a story also helps people to remember and retain what you have told them. Instead of having your message go in one ear and out the next, now it will actually stick!

Lane makes one final point in his book: Jack Welch always insisted that speakers give their audience the very best of their thinking. If you can do this, then your audience will respond by taking your message to heart.

When you get up to give a speech, do you feel as though you are filled with self-confidence? How does this impact the quality of the speech that you are giving? Do you talk about things that you’ve learned or are you just giving reports to your audience? What could you do differently to make more of an impact? Leave me a comment and let me know what you are thinking.

Make Your Audience Sit Up, Take Notice, And Learn At Your Next Presentation

Wednesday, January 14th, 2009

Understanding How Adults Learn Is The Key To An Effective Presentation

Understanding How Adults Learn Is The Key To An Effective Presentation

Some presentations are designed to simply motivate your audience. Some are designed to educate them. It’s this second batch that is tricky to do. It’s probably not that your presentations are lacking in educational material, but rather it’s the way that you are delivering it that really matters. You need to find a way to deliver the information in the way that adults learn…

So here’s the answer to this question right off the bat: research shows that adults learn best when information is presented interactively, using role-playing, and peer-to-peer dialog. The lectures that most presenters use are really only good for passing information along to an audience.

The last thing in the world that you want is for your next presentation to remind your audience of a high school or college class. Having you stand at the front of the room and drone on with no chance for interaction is not what today’s audiences are looking for.

The secret to making your presentation “stick” with your audience is to realize that the more active your adult audience is during your presentation, the more they will learn because they will be tapping into the knowledge and experience of their peers.

At different times during your presentation your role as the presenter should really be to be a “guide on a side” who facilitates discussions among audience members and offering feedback as needed.

We’ve all heard about left-brain / right-brain stuff. Our left-brain is set up for the way most presentations are delivered – logical, analytical, and subjective. It’s our right-brain, our visual & creative side, that is not being fed during most presentations.

Much of what it takes to make sure that a presentation appeals to how your adult audience learns has to do with how the presentation event is set up. Here are some key suggestions on how you can make your next presentation a powerful adult learning experience:

  • Use Round Tables: having your audience sit at round (or half round) tables that seat 8 or 10 people helps your audience to interact easily.
  • Schedule Break Time: make sure that your audience has time both before and after your presentation to meet and discuss what they are going to learn and what they have learned.
  • Use Comfortable Seats: Rarely do we have control over this, but if possible the more comfortable the seats are, the more learning will happen.
  • Lose The Lectern: This can be done as simply as making sure that you have a wireless microphone so that you are not tied to one spot and can move around and interact with your audience.
  • Handouts & Downloads Are Good: You audience is hungry for information that they can take back to the office. Giving them something that they can touch and hold is one way to do this.
  • More Brian Food: This is my favorite. Most food that is served during a presentation can be sugar or carb-heavy. If possible, provide healthful food options.

At the end of the day, you go to a lot of effort to get ready to deliver a presentation. You want your audience to be impacted by your words and you want them to be able to absorb and learn from the information that you are presenting. If you follow these tips, your audience will have a better chance of learning and retaining what you have to say.

What do you do today to help your audiences learn what you are presenting? Do you feel that you do a good job of getting your audience to retain what you are presenting? What was the best learning presentation that you have ever attended? What was it so successful? Leave me a comment and let me know what you are thinking.

Hey Good Looking – Are You A Presenter?

Monday, January 12th, 2009
Presenters Need To Make Sure That They Look Good During Their Presentation

Presenters Need To Make Sure That They Look Good During Their Presentation

When we deliver a presentation, we need to make the best use of all of the tools that we have at our disposal. These tools include things such as hand gestures, using pauses, and vocal variety. All too often we forget that we have one more tool for us to use: our personal style.

Life is busy and all too often too many of us just don’t take the time to look our best when we venture out into public. The reasons for this are many – we don’t expect to meet anyone that we know, we don’t think that we’re going to be out for long, or maybe we just don’t care.

It turns out that this kind of thinking opens all sorts of doors for us as presenters. If we take the time to look our best then we’ll end up being the best looking person in the room. What this means is that everyone will be looking at us. If they are already looking at us, then we’ve got half of our task taken care of!

Carmine Gallo is a communications coach who has spent a lot of time thinking about this topic. Here are some of his suggestions that will help you use this tool to it’s fullest extent:

  • Keep The Bling To A Minimum: Over time we all build up a collection of accessories. Women have a collection of flashy necklaces and too-big earrings. Men have (also) too flashy necklaces, tie holders, bracelets, etc. Remember that accessories are designed to add value to your look – not to distract from the overall package. The rule is to keep it simple and suitable for your outfit.
  • Get Some Culture: This should be something that your research for any presentation reveals to you. A suit is always appropriate – except when it’s not. Make sure that you dress in a way that matches the event or the culture of your audience. Have your dress match the expectations of your audience.
  • Smile For The Camera: As long as you are going to the effort of getting all gussied up for your big presentation, take the time to make sure that all of the photographs that are taken of you show how good you look. We can never have enough photos of ourselves when we are looking our bests. Find a professional photographer and get a formal picture taken of yourself – this will be invaluable to you later on.

All too often we end up spending all of our time researching what we want to say, how we want to say it, and what we want our audience to be motivated to do once we are done talking.

If we take the time to plan out how we are going to look for our next presentation then we’ll be ahead of the game before we even show up. Sometimes just taking the time to look at ourselves in the mirror before we head out the door can do wonders for making our presentation that more effective…!

Have you ever discovered that you owned any accessories that were too distracting to wear while presenting? Did you ever deliver a presentation where you were not dressed to match the culture of your audience? Have you ever had a bad photograph of you taken while you were presenting? Leave me a comment and let me know what you are thinking.

Why Don’t You Act Like A Presenter During Your Presentation?

Wednesday, December 31st, 2008
Presenters Use Acting Tips To Keep Their Presentations From Becoming Boring

Presenters Use Acting Tips To Keep Their Presentations From Becoming Boring

Previously we had discussed the fact that any presentation that you give is really sort of like a one person show – if you know how to act, then you’ll be more effective.

The challenge, of course, is that very few of us have been trained to be an actor. Additionally, we tend to think of actors as being “over the top” types of performers (sorta like Heath Leger in that Batman movie).  The truth is actually much different – acting is simply knowing what to say or how to move in order to influence your audience in some way. We’d all like to be able to do that, right?

Here are five acting tips that you can start using in order to improve your next presentation.

Speak In The Moment: In order to make your presentation more powerful, you need to fine tune it to your audience and their current mood. Great actors don’t just memorize their lines, they “stay in the moment” and are constantly reacting to what’s going on in their scene. You need to be constantly reacting to your audience’s feedback and using this to modify how you present your information.

Keep It Fresh: There is the old saying that “variety is the spice of life”. This is especially true when it comes to presentations. Anything that you do for too long will start to bore your audience. Today’s audiences have very short attention spans and you need to be constantly changing your presentation in order to keep them engaged. Ways to change your presentation include emphasis, movement, volume, energy level or material being presented.

Risky Business: If you are not taking any risks in your presentations, then you are not providing a dynamic presentation – it’s going to be the same every time and that’s boring. Trying out new things, interacting with audience members, these are all things that carry an element of risk. Risk keeps things interesting for both you and your audience.

Don’t Be Afraid Of Commitment: When you decide to add some acting to your presentation, do it full throttle. The worst thing that you can do is go at it half speed. It’s your passion and your commitment that will win your audience over in the end.

Concentration Is The Key To Relaxation: If you aren’t careful and you let your mind wander, then you will end up focusing on just how nervous you are. Do what actors do: focus your mind on how you have prepared, the words that you want to say, and your audience – basically anything but your nerves.

There you have it, all of the tips that you need in order to start using the skills that actors use in your next presentation. I can’t promise that you’ll bring home a golden globe award, but the greatest complement will be if your audience can’t wait to see your next show!

How do you vary your speech to keep it interesting for both you and your audience? When was the last time that you took a risk with a presentation? What risk did you take? How do you work to relax before starting a presentation? Leave me a comment and let me know what you are thinking.