Posts Tagged ‘audience’

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Don’t Toast The Holidays: How Presenters Can Give A Toast Without Toasting A Relationship

Monday, December 14th, 2009

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Image Credit A Poorly Given Toast Can Burn A Relationship

A Poorly Given Toast Can Burn A Relationship

Editor’s Note: This article has been selected to be included in Angela DeFinis’ “Public Speaking and the Holidays” Blog Carnival. If you aren’t familiar with blog carnivals, they are a compilation of blog posts from numerous authors on a given topic that are housed on a central blog.

Enjoy this article and be sure to check out the other ones at Angela’s blog.

It’s the holiday season once again, a virtual minefield of social speaking opportunities. I can just see it now: you’re at the office Christmas party, there will probably be some sort of food served, drinks will flow, and then someone will do it – they’ll stand up and give a toast. Oh, oh – now it’s your turn to do the same thing. How are you going to do this without looking like a fool or destroying your relationship with the person(s) of honor (your boss perhaps?)

First off, get rid of any plans that you might have to say something naughty. Rarely this might go over well; however, more often than not it falls flat on its face and so just say “no”. Michael Varma is a professional speaker who has seen his fair share of toasting disasters and he’s got some advice for all of us.

Michael says that when you are giving a toast, you should always start out by introducing yourself – in a crowd of people, there are probably a bunch of folks who don’t know who you are. Also spell out how you are related to the person(s) of honor because this will help to make your toast clearer. Michael suggests that your actual toast have three characteristics: make it brief, make it bold, and then be done with it.

A toast is NOT a speech! Mark Twain probably said it best when he recommended that toasts should never be longer than 1 minute. The longer your toast, the less impact that it will have. The “air time” that you are taking for your toast belongs to everyone and you need to use as little of it as possible.

When you are giving a toast, this is not the time to be shy. You are probably talking to a noisy room in which people may be eating, drinking, and having their own side conversations. You need to speak up! Your goal should be to speak loudly enough that everyone in the room, including the folks in the back, can hear you clearly.

When you are done speaking, shut up and sit down. Yes you’ve just given a performance; however, this event is not all about you so don’t do any bowing or waving. Shut your mouth and sit down so that everyone can once again return their attention to the person(s) of honor.

If you want your toast to be memorable, then the trick is to tell a story. I must once again reemphasize a key point – keep it clean! You shouldn’t tell stories about old girlfriends at a wedding and you shouldn’t tell stories about stealing office supplies at the annual Christmas party. Instead, tell a story that shows the person(s) of honor in a good light. Oh, and keep it to under a minute.

My recommendation is to get a little sappy, a little funny, and hopefully that will be just right for a toast at any holiday gathering.

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What We’ll Be Talking About Next Time

What is the best way to become a better public speaker?  The problem with most approaches is that they take time. Too much time. A much better way to quickly improve is to find a professional speaker who is doing it right and ask them how they do it…

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Posted in toasts | 4 Comments »

Speaker: You Are What You Wear!

Tuesday, October 13th, 2009

The Clothes That A Speaker Wears Are A Powerful Speaking Tool (c) - 2008

The Clothes That A Speaker Wears Are A Powerful Speaking Tool (c) - 2008

The purpose of giving any speech is to be able to reach out and connect with your audience. No matter whether you are trying to inform them, entertain them, or convince them to take some action, none of this can be done unless you are able to make a connection with them. What you say is an important part of doing this, but did you know that what you wear also plays a role?

What Your Clothes Say About You

I’m hoping that most of us already know enough to “dress up” when we go to give a speech. If you pick up any popular book on public speaking, you’ll find advice like “be the best dressed person in the room” and such.

What’s interesting is that it’s probably too much of a simplification to think of our clothes as being just that – clothes. Instead, Karen Hudson who retired from the movie business says that we should think about what we are wearing as being costumes that are “scenery on the move“.

Now I can already see some of you starting to roll your eyes – I mean really, costumes? Give me just a minute to explain. Your time with your audience is limited - 15, 30, 60 minutes, right? You need to grab their attention, hold it, and make a difference in their lives.

What tools do you have to do this with? Sure your words are important. Probably how you say the words (pitch, tone, etc.) also play a role. However, what else do you have? Not much! If you can start to think about what you are wearing as being yet another speaking tool, then all of a sudden you’ve got another “lever to pull” to get your audience to connect with you.

Different Speeches Require Different Types Of Clothes

Not all speeches are the same. In fact, you need to be aware of what type of speech you will be giving and then you need to dress appropriately in order to lend even more power to your speech.

Speaking To Inform

When you are speaking to inform your audience you will be presenting either lots of information or technical concepts in order to make your point. When doing this type of speaking, first impressions are quickly made by your audience when they are trying to determine if they are going to make the effort to listen to what you have to say.

For this type of speech your goal is going to be to establish your credibility in the field in which you are going to be talking about at first glance. You have two things that you want to quickly accomplish: you want your audience to understand that you are an expert in this field, and you want them to accept your credibility for speaking to them. What all this means is that your clothes have to convey a sense of strength, power, and leadership to your audience.

Speaking To Inspire

Things change when the purpose of your speech is to inspire your audience to take some action. What you are trying to do is to relate a story to your audience in a way that will provide them with a new point-of-view that will cause them to make a change.

For this type of speech, you are not trying to overpower your audience with your credibility. Instead, what you really want to do is to be able to inspire your audience. This means that you want your audience to reach out to you – to accept your ideas as theirs and to then grow because of these ideas.

This means that you want to come across as being three things all at once: credible, authoritative, and accessible. From a clothing point-of-view, this means that you are going to want to be less formal than you would be for a speech in which you were speaking to inform. Your clothing should present your audience with a softer, more conversational image of you.

Speaking To Entertain

Arguably you have the widest range of clothing choices when you are giving a speech that is designed to entertain your audience. Ultimately you are going to be telling your audience a story and you hope that by doing this you’ll be able to grab their attention and hold on to it throughout your entire presentation. In the end your goal is to allow them to fully enjoy what you have to tell them.

Your clothing can be a key part of how you go about doing this. Depending on the story that you are going to be sharing with your audience, your clothing can set the stage before you even open your mouth. You can go all out and dress up in a full costume, or you can simply add a particular accessory to what you would normally wear (e.g. an Abraham Lincoln top hat) in order to make your audience eager to hear your story from the moment they first lay eyes on you.

Final Thoughts

Hudson points out that when she was taking a screenwriting class, she learned that each character mist contribute to the outcome of the story. You can say the same thing about the clothes that you wear to give a speech: each item must contribute directly to the telling of the story and its final outcome.

This leads to the three key guidelines that control what we wear when we are speaking:

  1. The clothes should never take the focus off of you, the speaker.
  2. No matter what you wear, you will need to be able to perform comfortable and effectively in the costume and accessories.
  3. Time is of the essence – your costume should not tell more story that you have time to present.

Take the time to pick the clothes that you wear to match the speech that you will be giving and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Man, as though giving a speech wasn’t hard enough already, then you go ahead and throw that gender thing in there and all of a sudden it gets that much tougher! It can be a challenge when you are asked to talk to an audience made up of members of the opposite gender. How can you not screw-up this speech?

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Posted in appearances | 1 Comment »

Size Matters – Shaping Your Speech To Match Your Audience

Tuesday, September 22nd, 2009
Speakers Need To Tailor Their Speeches To The Size Of Their Audience

Speakers Need To Tailor Their Speeches To The Size Of Their Audience

Have you ever heard the expression “one size fits all“? I’m not sure what this phrase was invented to describe, but I can tell you that it sure wasn’t public speaking. Something that too many public speakers don’t realize is that you need to create different speeches for different size audiences. There is no such thing as the one-size-fits-all speech.

Types Of Audiences

One of the first questions that has to be answered is just how many different size audiences are there out there? Cliff Suttle has taken a look at this and he believes that there are four different common audience sizes:

  • Conversation Size: an audience of up to 10 people.
  • Speech Size: an audience of 10-40 people.
  • Performance Size: an audience of 40-100 people.
  • Show Size: an audience of 100 or more people

The reason that the size of your audience matters is because you need to tune your speech to meet the needs of that size audience. Just as a clown at a birthday party does different things to entertain its audience from what a comedian at a nightclub does, so to does a public speaker need to make changes to suit the size of his/her audience.

How To Match Your Speech To Your Audience’s Size

Once you know how large of an audience you’ll be talking to, you can adjust your speech to best match the needs of that audience. You’ll have to take a different approach for each type of audience:

  • Conversation Size: the key to satisfying this type of audience is to NOT deliver a formal speech. Instead what you want do is to have an intimate conversation with them. You’ll need to be able to be flexible in order to adjust your speech to meet the changing moods of your audience.
  • Speech Size: the audience size is still small enough that you are going to be able to use a conversational tone, but you are going to have prepare and deliver a formal speech. Eye contact becomes very important and you need to make hand gestures in order to include everyone in you speech.
  • Performance Size: for this type of speech, taking the time to memorize your speech can be a big help because it will free you up to focus on HOW you say it. You are going to have to speed up the eye contact and not spend too much time looking at any one person. If you make your audience laugh, be sure to give the entire audience time to laugh before you start speaking again.
  • Show Size: One of the most important points about speaking to a large audience has nothing to do with your words – it’s all about self-confidence. Being confidant and taking and owning the stage are critical parts of winning a large audience over to your side. There will no longer be an opportunity to make eye contact with individuals in the audience, instead you’ll have to look at sections of the audience in such a way that they all feel as though you are looking at them individually. Your use of vocal variety becomes critical to keeping your audience engaged in your speech.

Final Thoughts

All too often when we are asked to give a speech we will spend all of our time thinking about the speech and not spend any time thinking about the audience. All audiences are not created the same. We need to tailor our speeches to meet the needs of the size audience that we are addressing.

When preparing a speech always plan for the big show. Then spend some extra time scaling it down to match your audience. This way you’ll have a back up plan if more people happen to show up.

Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Even the most accomplished public speakers can develop a sudden phobia about speaking in public. In order to get over this phobia, you need to recognize what kind it is and how to deal with it…

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Posted in audience | 9 Comments »

Know Your Audience: What You Don’t Know May Hurt You

Tuesday, September 15th, 2009
Speakers Need To Realize Their Audience May Be Different From Them <p>(c) - 2008</p>

Speakers Need To Realize Their Audience May Be Different From Them (c) - 2008

When you think of the perfect speech in your mind, what do you see? Do you see yourself up on a stage giving a speech, reaching the end, and then having everyone stand up and applaud until their hands grow tired? Nice picture. However, all too often that doesn’t happen. There are lots of reasons for this, but one big one is because we don’t take the time to fully know our audience…

Why Bother?

Why give a speech in the first place? There always has to be a reason for us to give a speech – are we there to entertain, inform, motivate, etc. We won’t be able to do this if we don’t connect with our audience. We won’t be able to connect with our audience if we don’t know who they are.

It’s way too easy for a speaker to make assumptions about the audiences that we are talking to. The biggest mistake is to assume that they see the world the way that we do. Craig Harrison points out that by presuming that the audience thinks the way that we do we risk offending them – perhaps without even realizing it.

It Takes A Village To Give A Speech

The right way to go about getting an audience on your side is to tackle three big issues right off the bat in any speech that you are giving:

  • Acknowledge Differences: What makes you different from the majority of your audience? You realize this and your audience realizes it. Deal with it in a way that shows respect. If you are an older speaker talking to a much younger audience you could start out by saying “I realize that you are out there looking at me and thinking to yourself that I may be old enough to be your parent; however, don’t worry – I won’t be telling you that you should visit your mother more, that you really should be getting more sleep, or asking when you’ll finally be getting married. Instead, how about if we talk about…“
  • Include Everyone: Not only are you an outsider to your audience, there is a good chance that a lot of people in your audience are outsiders to the rest of the audience. Use the opening of your speech to unite everyone together at least on a single issue. An example might be “I realize that we all live in different neighborhoods, go to different schools, and attend different churches, but the proposed change in how property taxes are calculated will affect us all and that’s what I’d like to talk to you about tonight.“
  • Mind Your Reputation: Before you even open your mouth, the audience has pre-judged you. It might be based on the information that was used to advertise the event or perhaps you are known for some past deed. Dealing with this right off the bat will allow your audience to get by it and start to listen to what you have to say. One way to do this would be “I come from the sunny state of Florida where you might think that just about everyone is retired and just living off of Medicare. However, there are a few of us who are still working and we care just as much, if not more, about the current debate over healthcare reform…“

Final Thoughts

Giving a speech is a tough job. Giving a good speech is even tougher. You need to have your audience working with you, not against you if you want to have any hope of making an impact. The first step in accomplishing this is realizing that your audience is different from you.

Once you acknowledge this, then you need to work to include them and dispel any preconceived ideas that they may have about you. Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

Have you ever heard the expression “one size fits all“? Something that too many public speakers don’t realize is that you need to create different speeches for different size audiences. There is no such thing as the one-size-fits-all speech.

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Posted in differences | 2 Comments »

Speaking Power: How To Get It, How To Use It

Tuesday, September 1st, 2009

A Speaker's Power Comes From Within

A Speaker's Power Comes From Within

If you really want to connect with your audience and make an impact in their lives, then you’re going to have to discover out how to speak with power. The trick is that power is a tricky thing – you can’t touch it, you can’t buy it, you’ve got to find it and hold on to it. The good news is that I know how you can do this…

It Isn’t All About The Slides

In the quest for speaking power, all too often speakers attempt to create the very best PowerPoint slides in the vain hope that if they have powerful slides, then their speech will also have power. Sorry, it doesn’t work this way.

George Torok is a professional speaker who has spent time studying how speakers use PowerPoint slides. He’s come up with the three following observations:

  1. Everybody Uses PowerPoint: one of the big problems with PowerPoint is that everyone uses it – it’s not special. No matter how good your slides are, your audience has seen similar slides like that before.
  2. PowerPoint Is Easy To Use: because it’s easy to use, it’s all too easy to start to believe that your slides are the centerpiece of your presentation. This is not the case and many presenters have been fooled.
  3. Good Slides Can Cover A Bad Presenter: the belief that fantastic slides can smooth over flaws in a presentation has lead too many speakers to fall flat during their presentations.

Where Does Power Really Come From?

It turns out that the power that you need in order to deliver an effective presentation comes from within you. If you believe in yourself and the message that you are delivering, then you’ll have the power that you need to give an effective presentation. Once you believe in yourself, your next job is to convey power to your audience.

Projecting Power

In order to communicate your power to your audience, you’ll need to do the following four  things:

  1. Look Powerful: How you physically look to your audience is the first step in communicating your power to your audience. The simplest way to do this is to smile at your audience. This helps you to convey both trust and confidence.
  2. Posture Counts: Taking the time to stand up straight. All too often we stoop over and hunch our shoulders as we focus on what we are saying. If we stand up straight we’ll be projecting power to our audience.
  3. Use Your Voice: One of a speaker’s most powerful tools is your voice. In order to communicate power to your audience, you need to speak slowly and deepen your voice. Additionally, using pauses and actually saying less will allow more time for your words to sink in with your audience.
  4. Your Words Count: keeping your words short and simple will allow your speech to have more power than using longer more complicated words. The harder it is for your audience to understand and comprehend your message, the more diluted your power will be.

Final Thoughts

Audiences want to be told what to do or what to believe. However, in order for a speaker to be able to accomplish this you need to be able find and use your power.  Realizing that this power does not come from PowerPoint slides is the first step.

In order to release the power that you have within yourself you need to use your appearance, your voice, and your words to convey power to your audience.  Learn to do this well and you’ll be able to intimately connect with your audience and make an lasting impact in their lives.

Click here to get automatic updates when The Accidental Communicator Blog is updated.

What We’ll Be Talking About Next Time

When you think of the perfect speech in your mind, what do you see? Do you see yourself up on a stage giving a speech, reaching the end, and then having everyone stand up and applaud until their hands grow tired? Nice picture. However, all too often that doesn’t happen…

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Posted in power | 2 Comments »

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