Archive for the ‘storytelling’ Category

3 Secrets To Telling A Great Story

Tuesday, November 15th, 2011
Image Credit When you tell a story, you need to know how to bring the pages to life

When you tell a story, you need to know how to bring the pages to life

Babe Ruth was great at baseball. Michael Jordan was fantastic at basketball. Joe Namath was a master of the game of U.S. football. As public speakers we’d like to be known as being the best at what we do. All of these sports stars had talents that made them better than everyone else. Guess what – there’s a speaking skill that can make you better than every other speaker out there!

Why Storytelling Matters

When you are giving a speech, you know that one of the benefits of public speaking is that you are in a position to both entertain and motivate your audience. The trick is finding a way to do both of these tasks effectively.

Speakers have a number of different skills that allow them to understand what their audience both wants and needs: listening skills, a presentation tip or two, and storytelling. Of these, storytelling is the most powerful.

The reason that spending your time developing your storytelling skills is well worth the investment is because stories are the way that mankind has been exchanging information since the beginning of time. As humans, we are hardwired to listen when someone tells us a story. This is exactly what you want your audience to be doing when you are speaking.

The importance of public speaking is that you can connect with your audience and, with a little luck, change their lives. If you have the ability to do a good job of telling them stories that make your point, then making that connection just got a whole lot easier to do.

3 Secrets To Telling A Story Well

Saying that you want to develop your storytelling skills is one thing, finding out exactly how to go about doing it is something else. Craig Harrison is a professional storyteller who has studied what it takes to tell a good story. He has three suggestions for how we can become better at this critical speaking skill:

  1. Use Your Voice: When we are telling a story, one of our most powerful tools is our voice. When a story has multiple people in it (and what story doesn’t?), if you take the time to make each person’s part of your story sound different, then your audience will be able to follow along much easier. No, we may not be professional voice actors, but it doesn’t take that much of a change to create a unique “voice” for each character in your story.

  2. Take Over The Stage: Your body is another important tool that can really help your audience get into the story that you are telling. In order to use this tool most effectively, you need to use the entire area that you’ve been given to speak in. Different parts of your story can take place in different parts of your stage. Moving from one location to another can show your audience that a change is happening in your story.

  3. Don’t Say Anything: As speakers we often spend a great deal of time thinking about what we’ll say next. When you are telling your audience a story, you need to spend your time thinking about the next time that you are going to stop talking and pause. The silence that comes along with a pause is a powerful tool that allows your story to sink into your audience’s heads before you move on to the next part of your story.

What All Of This Means For You

In order to become a speaker that everyone wants to hear, you need to develop the skills that will make you want to be heard. One of the most important of these skills is the ability to tell stories well.

It turns out that storytelling is an art that can be learned. Three of the most important skills that you’ll need to develop include using vocal variety when telling your story, using your entire stage to support your story, and discovering how to use pauses to draw your audience into your story.

It’s not impossible to become a great storyteller, it just takes practice. By focusing your practice time on developing these three skills you can transform your next speech. You’ll become the storyteller that everyone wants to hear from so that they’ll be able to find out how the story turns out in the end!

- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: Do you think that it is possible to use too much vocal variety while giving a speech?

Click here to get automatic updates when The Accidental Communicator Blog is updated.
P.S.: Free subscriptions to The Accidental Communicator Newsletter are now available. Subscribe now: Click Here!
 
Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

A quick question for you: are you afraid to fail? Would you be willing to get up and give a speech if you knew that it was going to turn out badly? Even though we all know the importance of public speaking, I’m willing to bet that a lot of us would say “no” – speakers who do a good job get asked to speak again, those who don’t are never asked back. However, I’m going to tell you that you’re wrong – get ready to fail if you want to succeed.

Just How Do Those Politicians Do It?

Tuesday, May 5th, 2009
Politicians Use Stories To Win Their Audiences Over

Politicians Use Stories To Win Their Audiences Over

Love ‘em or hate ‘em, politicians are by and large fantastic communicators. If you take a look at their technique they may be lacking; however, they sure seem to be very good at getting their point across and wining audiences over. Wouldn’t it be great if we could figure out how they do that?

There are a number of speaking techniques that politicians use, but the one that packs the biggest punch is our old friend the story. Caren Neile has done some research into just how politicians use stories and she’s discovered some things that we can use to make our presentations even better.

Ronald Reagan was known as the great communicator due in a large part to the numerous stories that he would tell. He wasn’t just telling stories to fill space in his speeches, rather he was trying to make points and emphasis parts of his speech.

For politicians, there are four main story-lines that they use over and over:

  1. We take care of our own.
  2. We must protect ourselves from our enemies.
  3. We can’t trust the people who are running government and business.
  4. Anyone can succeed.

The reason that these four story-lines are used is because they are time tested – politicians know that they work, audiences respond to them every time.

For us speakers, we can take advantage of the years of research that politicians have done for us and start to use more stories. We can use the four story-lines that have served our leaders so well for so long and create our own stories that flow in these well-worn ruts. By doing this we almost assure ourselves of being successful with our audiences.

Do you use stories when you give a speech? Have you ever told a story that fit one of these story-lines? How was it received? Do you have stories that you could make fit these story-lines? Leave me a comment and let me know what you are thinking.

“Once Upon A Time…” – The Role Of Storytelling In Business Communication

Thursday, July 24th, 2008

Business Storytelling Can Be Effective If Done Correctly

By Dr. Jim Anderson

In the eternal quest to communicate better and have our message “stick” with our audience, a powerful tool is often overlooked by us technical types. A good story, told at the right time, in the right way, to the right audience can have a lasting effect that can transform an organization. Proof of this can be found on the business best seller list over the past few years: “Who Moved My Cheese“, “Zapp: The Lightning of Empowerment“, “A Message From Garcia“, etc. have all proved that everyone loves a good story. Ah, but as always, the devil is in the details. Done wrong, a story can backfire and send your career down in flames. Let’s see if we can discover how to tame this wild stallion so that we can ride it to career success.

We’ve got lots of ways to communicate information, why bother with stories? We all know how to create and use analytical charts and their associated graphs (3-D pie chart anyone?), written reports, etc. A story is the right tool to use when your standard tools just aren’t working. Joseph Badaracco, a Harvard Business School professor, says that “People don’t simply hear stories. It triggers things – pictures, thoughts, and associations – in their minds“. The end result of all of this triggering is that a story can communicate your point in a very powerful way that fully engages your audience.

As always there is a catch. The catch to storytelling is that you need to know where to draw the line between making a dry business story more compelling by embellishing it and changing the story into an outright lie. I can’t even begin to stress just how important this rule is. An embellishment is when you transform “I took the test on a hot day” into “As I walked to the most important certification test in my life, the hot Texas sun felt like it was hovering just 10 feet above my head and the melted asphalt splashed as I walked though it.” See? You’ve made a dry story just a bit more interesting. A LIE would be when you say “I worked at ACME products for over 10 years in the Coyote specialty division where I invented the first rocket powered shoes.” If you weren’t there for 10 years or if you didn’t invent that, then that’s a lie.

In order for your story to have the impact that you want it to have, it has got to ring true with your audience. If your audience doubts even one part of your story, then they will spend the rest of the time looking for other holes in your tale. However, if your story is true and contains a powerful message that your audience can both picture and feel, then you will have accomplished what very few other communicators can do — you will have gotten your message across.

Tags: , , , , ,