Archive for the ‘questions’ Category

What To Do When You Say The Wrong Thing During A Presentation

Wednesday, December 10th, 2008
Saying The Wrong Thing During A Presentation Can Ruin A Good Speech

Saying The Wrong Thing During A Presentation Can Ruin A Good Speech

I’m sure that none of you would ever screw-up and make a verbal blunder during a presentation, right? There is an AT&T ad running right now that captures this concept – a guy has just told an office about an upcoming merger when he really was supposed to have not mentioned it (mayhem ensues). When giving a presentation, your best opportunity for a verbal blunder generally comes during the Q&A session. Here are some thoughts on how to cure yourself of foot-in-mouth disease…

During the recently concluded U.S. presidential race, both candidates were accomplished presenters. However, over and over again both sides said things that I’m sure they both really wished that they could take back. However, once said, your comments are what your audience will remember for better or for worse.

Experts at public speaking all agree on one thing: you can control what you say. Paul Sterman has done some research on this topic and has identified three things that you can do to prevent verbal blunders:

  1. Think Before You Speak: It sounds like something your parents would tell you, but it really is that simple. We seem to get into the most trouble when we fire off our mouth without taking a moment to think about what we are going to say.
  2. Practice, Practice, Practice: Even in a Q&A session, there is no reason for you to have not practiced responding to the questions that you knew were going to be asked. Remember: practice makes perfect.
  3. Get Some Sleep: We end up saying the silliest things when we have not gotten enough sleep. Keep your mind sharp by making sure that you are well rested before giving any presentation.

When you are faced with a situation where you will be speaking extemporaneously, such as a Q&A session or when answering questions from employees, preparation is the key to not making a mistake that you might regret later on. Professional comedians are the ones who are best known for the practice that they put into making spur-of-the-moment statements seem to be not practiced. You want to be able to do the same.

Thinking through the questions that you might be asked and then creating a set of “talking points” that you would use to respond to such questions is the key to preventing a verbal stumble. Your goal is to create “sound bites” that people will remember just like politicians do.

Finally, although it may seem like you need to reply immediately when someone asks you a question during a presentation, there is no rule that says that you have to. You are in charge of how and when you respond to each question asked. Take a moment, think about what the person is really asking, and then provide them with an appropriate answer.

Of course the old saying that the more you do something, the better you get at it is also true here. Instead of fearing speaking opportunities where you might stumble over your words, instead view it as a learning opportunity that will make you stronger for the times that you really need to be at your best.

Have you ever been speaking and slipped up and said something that you regretted? How did you deal with the after effects of what you said? Have you done anything differently since then to prevent future slip-ups? Has that worked out for you? Leave me a comment and let me know what you are thinking.

I Say Hello, You Say Goodbye…

Thursday, July 3rd, 2008

Make Your Opening As Impressive As The Opening Of The Olympic Games

Whenever we are called on to give a speech or write a report, we almost always focus on what we’d like to say in the middle of the delivery of our material. What’s interesting is that no matter if we are speaking the words or writing them, it’s the way that we start and the way that we wrap things up that really makes the most lasting impression. That being said, just how do you go about creating an introduction to your material that will (1) capture their attention and (2) make them eager for more? Oh yeah, how do you go about wrapping things up in such a way that you let your audience / reader know that the conclusion is coming?

When talking about opening, middle, and conclusion of your material it is almost impossible to avoid references to food. Whether it’s sandwiches (two pieces of bread and a filling) or a salad / main course / desert, the analogies can run wild. No matter which one you pick, the references are a valid way of reminding you that your opening and closing will be what holds your material together. Here are five tried and true “recipes” for creating openings and closings that will help your audience / readers to remember what you are telling them:

  1. Challenging Opening Statement: If you use a thought-provoking or intriguing statement to start your material off, you can “hook” your reader’s interest from the get-go. A statement like “Without new products, our company will be forced to close it doors in two years” is guaranteed to catch someone’s attention. If used, then you must reference this statement in your conclusion so that the circle is closed for your reader: “So while the company requires a steady stream of new products, this product is well suited to be included in that group.”
  2. Startling Statistics: Using a statistic that the audience / reader is not aware of is a great attention grabber. In order to make this an even more powerful tool, cite one or more well known statistics before you unveil the startling statistic. This will serve to increase the audience’s surprise. Example: “Most IT staffers believe reports that say that most large IT projects fail. The truth is that only about 15% of IT projects completely fail.” Once again, the statistic that is discussed in the opening must once again be discussed in your closing.
  3. Emotionally Appealing Short Story / Anecdote: This can be especially powerful if your audience / readers believe that you are opening up to them. Talking about failures or successes that relate to your main topic are a great way to capture interest and build credibility. As always, remember to come back to this story when you are wrapping things up in your conclusion.
  4. Question: Asking an open-ended question (key point) at the start of your material is a proven way to capture your audience / reader’s attention. It forces them to think about what you are saying and decide how they would answer it. As always, make sure that you come back and provide an answer to this question in your conclusion.
  5. Compare or Contrast: The human mind is designed to pick up on differences — it’s probably what kept our ancestors alive longer. Starting your material with a comparison or a contrast between two things that your audience / reader is not aware of will make them want to learn more. Coming back to the comparison / contrast one more time the in the conclusion will help to drive home your main points.

This list of five ways to create a powerful opening / closing is by no means a complete list. However, you now have a good set of ways to frame your material in such a way that you’ve got better odds of making it stick. Please keep in mind that you can also blend these different approaches together to make an even more effective way to deliver your material.

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