Archive for January, 2009

Hey Good Looking – Are You A Presenter?

Monday, January 12th, 2009
Presenters Need To Make Sure That They Look Good During Their Presentation

Presenters Need To Make Sure That They Look Good During Their Presentation

When we deliver a presentation, we need to make the best use of all of the tools that we have at our disposal. These tools include things such as hand gestures, using pauses, and vocal variety. All too often we forget that we have one more tool for us to use: our personal style.

Life is busy and all too often too many of us just don’t take the time to look our best when we venture out into public. The reasons for this are many – we don’t expect to meet anyone that we know, we don’t think that we’re going to be out for long, or maybe we just don’t care.

It turns out that this kind of thinking opens all sorts of doors for us as presenters. If we take the time to look our best then we’ll end up being the best looking person in the room. What this means is that everyone will be looking at us. If they are already looking at us, then we’ve got half of our task taken care of!

Carmine Gallo is a communications coach who has spent a lot of time thinking about this topic. Here are some of his suggestions that will help you use this tool to it’s fullest extent:

  • Keep The Bling To A Minimum: Over time we all build up a collection of accessories. Women have a collection of flashy necklaces and too-big earrings. Men have (also) too flashy necklaces, tie holders, bracelets, etc. Remember that accessories are designed to add value to your look – not to distract from the overall package. The rule is to keep it simple and suitable for your outfit.
  • Get Some Culture: This should be something that your research for any presentation reveals to you. A suit is always appropriate – except when it’s not. Make sure that you dress in a way that matches the event or the culture of your audience. Have your dress match the expectations of your audience.
  • Smile For The Camera: As long as you are going to the effort of getting all gussied up for your big presentation, take the time to make sure that all of the photographs that are taken of you show how good you look. We can never have enough photos of ourselves when we are looking our bests. Find a professional photographer and get a formal picture taken of yourself – this will be invaluable to you later on.

All too often we end up spending all of our time researching what we want to say, how we want to say it, and what we want our audience to be motivated to do once we are done talking.

If we take the time to plan out how we are going to look for our next presentation then we’ll be ahead of the game before we even show up. Sometimes just taking the time to look at ourselves in the mirror before we head out the door can do wonders for making our presentation that more effective…!

Have you ever discovered that you owned any accessories that were too distracting to wear while presenting? Did you ever deliver a presentation where you were not dressed to match the culture of your audience? Have you ever had a bad photograph of you taken while you were presenting? Leave me a comment and let me know what you are thinking.

A Presenter’s PowerPoint Slides: Too Little Of A Bad Thing?

Wednesday, January 7th, 2009
When Is Too Little Information On A PowerPoint Slide A Problem?

When Is Too Little Information On A PowerPoint Slide A Problem?

Hopefully by now everyone at least knows that you can seriously damage your audience if you create and use poorly designed PowerPoint slides. The number one offence that everyone seems to be able to agree on is that a slide that has been overloaded with text and numbers (a) doesn’t work, and (b) puts your audience to sleep. Good news – this problem has been solved!

Olivia Mitchell who is a speaking coach out of New Zealand (was there ever a “Zealand”?) discovered a blog posting by Laura Bergells in which she laments the current state of PowerPoint presentations as we move into 2009.

Laura’s main point is that most people have gotten the message that too much information is a bad thing. However, she objects to the way that we are currently solving it – by removing basically all of the information from our PowerPoint slides and replacing it with pretty pictures.

She’s got a good point – I’ve started doing this over the past year or so. However, in my own defense, I only started doing it because I saw that Steve Jobs was doing it and everyone was just raving about his presentations.

I sorta don’t have the heart to tell Laura that it’s probably going to get worse (in her opinion) before it gets better. A new presentation format in which you only get twenty slides and can show each one for “only” twenty seconds (for a total of 6 minutes 40 seconds) is catching on. This presentation style is called Pecha Kucha, and was started by two architects in Tokyo as part of a designers’ show and tell.

So what’s a presenter to do? First off, I think that we all need to sit down and have a quick reality check. Why do we give presentations? These are actually pretty poor ways of teaching new material. Adults learn in all sorts of different ways and listening to spoken words (and looking at PowerPoint slides) doesn’t do it for most of your audience (especially the younger ones raised on multimedia).

What this means is that you’ve got to decide why you are REALLY there. The list is pretty short – convince the audience that your view is correct, get them to agree to take some action, educate them on some new piece of information, or simply to amuse them.

Keeping the “back to basics” concept in mind, we should remember that PowerPoint slides don’t deliver the presentation by themselves. Instead, their whole reason for being is to help the presenter. It’s when we rely on our slides too much that we start to lose our audience.

So can you use a slide that has a lot (but not too much) information on it? The answer is YES. However, you can’t spend too much time on it and your certainly can’t read the contents of the slide off to your audience. Remember, the slide is a tool, not the presentation itself.

As we enter 2009, what should the ideal PowerPoint presentation look like? In a nutshell, it should look like it was designed to support the words that are being spoken. This will involve a lot of visual imagery (“pretty pictures”) and SOME detailed slides if they are needed.

It’s how the detailed slides are used that will differ from presentations of old. Show the detailed slide, make your point in an unhurried manner, and then move on. Additional information can be provided on your web site, in handouts, or in pod-casts that your audience can use to learn more AFTER your presentation. Welcome to 2009!

Have you gone to the minimalist approach in your presentations or are you still using a lot of words and bullets? What do you think of presentations that you sit through that only use pretty pictures and few words? Do you remember more or less from these presentations? Leave me a comment and let me know what you are thinking.

Why Your Audience Wants Bad Things To Have Happened To Their Presenter

Monday, January 5th, 2009
Presenters Need To Use Their Personal Stories About Facing Challanges To Reach Their Audiences

Presenters Need To Use Their Personal Stories About Facing Challanges To Reach Their Audiences

Today’s audiences are a jaded bunch. In fact, a Gallup Poll shows that just 16% of us have a favorable opinion of business executives. With all of the Wall Street failures and auto maker bailouts that are currently going on, this number will probably keep going down. What’s a presenter to do in order to cut through the fog of cynicism that we are all existing in?

One way that presenters are doing this is by sharing their own stories of adversity. These stories seem to be able to reach out to audiences and somehow make the presenter much more “real” than just another glib business success story.

If this is what your audience wants, what can you do to meet their needs? We all may not have survived a wild bear attack, but we may be able to find other types of material in our lives that will allow us to connect with our audiences:

  • Audiences Love Adversity: The bigger the challenge that you faced, the more they love it. Erik Weihenmayer is a mountain climber who is blind. He over came lots of adversity and ended up climbing Mt. Everest. His story shows his audience how to overcome adversity in their lives.
  • Tales Of Survival Match Today’s Business Environment: Today’s business environment is harsh and unforgiving and surviving is what most of your audience is trying do every day. Trisha Meili
    was assaulted and left for dead in New York’s Central Park. She now speaks to audiences about what she had to go through in order to recover.
  • Find The Metaphor: What your audience is really looking for is hope. They will be interested in your story no matter what you tell them, but it will have a real impact if they can understand that what you went through is similar to what they are currently going through. The fact that you survived (and hopefully thrived) is what is going to give them the courage to keep on trying.
  • Tie Your Story Into Business: A great story will keep your audience on the edge of their seats – but what happens when you stop talking? John Amatt survived a mountain climb 20 years ago that killed three of his climbing teammates. The only way that he survived that disaster and made it to the top of the mountain was to  make radical changes to his climbing route and tactics. This story is very well received by business people who are facing major changes in their business environments.
  • Use Humor Where Appropriate: These topics can be pretty heavy – life and death struggles are rarely something that anyone wants to joke about. That being said, if your entire presentation is dark and scary, then your audience will just be happy when it’s all over. Instead, use humor at the start and at the end in order to start and end on a lighter note. You audience will appreciate it and this will allow your message to sink in further.

We have not all faced life threatening situations. However, what your audience is really looking for is a good story that they can relate to. If you look back over your life, I’m sure that you can find points in which you were faced with a challenging situation that looked impossible at the time. Then all you have to do is weave a story that will grab your audience’s attention…