Archive for August, 2008

A Few Notes About Notes

Sunday, August 31st, 2008

Speakers notes often get in the way of what is being said

How can you tell when you are going to be sitting though an absolutely terrible speech? There are a lot of ways, but one sure fire sign is when you see the presenter approaching the podium with a big handful of notes that seem to be exploding from whatever he/she has them barely contained in. As the speaker takes the next five minutes to find the start of their notes, everyone in the audience has a chance to sit and squirm because we all know what’s coming next – complete boredom! What’s interesting is that it’s often not the speaker’s fault, but rather the notes that they are using. If the job of every speaker is to connect with their audience, then notes sure seem to be a big brick wall that stands in the way of accomplishing that goal. Why is this?

Why do people who speak using notes have such a hard time connecting with their audience? The answer, it turns out, is actually pretty simple. When you are standing in front of a live audience and every so often you pause to look down at notes, this really screws up your brain. I mean think about it, there you are having this wonderful conversation with your audience when all of a sudden you stop the conversation, look down and start to read. Then you look back up and while your brain is trying to process what you’ve just read, your mouth opens up and tries to jump right back in where you had left off. If you look down frequently, you are almost certain to screw up your speech eventually.

Having said all of this, it may come as somewhat of a surprise to you that I’m going to tell you that I’m actually a big fan of speaker’s notes. Why you ask? I have seem too many speeches where the speaker was half way through and then for some unknown reason just lost it. If the speaker didn’t have notes, then there was this very long, painful, silence in which the speaker completely shut out the audience while he/she desperately tried to remember both where they were and what came next. Ouch! So I fully believe that every speaker should have a nice outline of their speech with them and lay it on the podium as a sort of insurance policy. If everything goes well, then hopefully the speaker will never have to refer to it. However, in case there is a perfect storm, then there is a lifeboat ready and waiting for the speaker.

Dr. Steve Reagles has a couple of suggestions: oral writing and oral practice (don’t laugh). When he talks about oral writing he’s really suggesting that you keep four points in mind:

  • Keep it simple: make it so that your audience can easily picture what you are talking about.

  • Tell ‘em What You’re Talking About: make sure that you tell your audience what your point is – don’t make them guess based on the material that you’ve presented.
  • Make It Memorable: Be sure to lay in rich details and interesting examples so that your audience can remember what you talked about.
  • Tie It Up!: Make sure that you have ideas that run throughout your entire speech that you can use to tie various sections together and to make a seamless whole.

After you have that taken care of, Dr. Reagles suggests that you practice, practice, practice. He makes the good point that it’s through practice that we are able to lift the words that we write in an outline up and turn them into a verbal performance.

Have you ever lost your way when you were giving a speech? What did you do – were you able to recover? Have you ever seen someone use too many notes? How did they take away from the speaker’s impact? Leave a comment and let me know what you think.

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Psst: Four More Great Communicators Want To Talk To You

Wednesday, August 27th, 2008

Richard Branson is a great business communicator and he can help you with your next presentation

If your heart is beating fast, your palms are getting sweaty, and your stomach is not feeling so good, then perhaps you’ve been asked to give a presentation. Maybe you are normally quite calm and easy going when giving presentations; however, this time around the stakes are just a little bit higher (is the CIO/CEO are going to be in the audience?). Man, if ever there was a time for a mentor to take you aside and sit you down and tell you what you need to do in order to make this presentation the best ever, this is it! Got any suggestions on how to get out of this bind?

How about if I reach into my bag of world-class great business communicators and ask them to come on over and have a talk with you. We’ve already had two batches of these folks whisper in your ear. However, we are all motivated by different things and perhaps you have not heard that one tip that you need to make YOUR upcoming presentation the best ever. With your permission, I have a final batch of four great communicators for you to listen to. Sit back, relax, and read away – these folks really know what they are talking about:

  • What would Rudy Giuliani tell you to do?
    Rudy Giuliani was the mayor of New York City when he became world famous. In the aftermath of the 9/11 attacks he appeared on TV and was able to maintain his composure. His presentation style then and always has been to show true leadership style. The reason that Rudy is so good at what he does is because he is able to make a real emotional connection with his audience. One of the primary ways that he does this is by using eye contact to lock in with his audience and make everyone believe that Rudy is just talking to them. Rudy’s tip for you would be to spend 90% of your presentation making eye contact with your audience. This is how you’ll be able to communicate your emotional message.

  • What would Klaus Kleinfeld tell you to do?
    Klaus was the CEO of Siemens and is now the CEO of Alcoa. His key leadership technique is to create a single vision, set very clear goals to get there, and then communicate the plan to everyone throughout the organization. Whereas there is nothing revolutionary about this, it’s HOW he communicates it that makes him unique. Klaus gives off an almost insatiable curiosity about everything: his staff, his firm, and the ecosystem in which he does business. Klaus’ tip for you would be to take a fresh look at the material that you are presenting. Has your audience heard it all before? If so then reinvent it and present it in a fresh & current way.
  • What would Larry Ellison tell you to do?
    Larry Ellison is the billionaire founder and CEO of Oracle. He spends a lot of time in the bright spotlight of the media whenever he is buying another company, sailing his huge yacht, etc. Larry wins audiences over before he even begins to speak by looking and playing the role of a successful leader. Unlike many of his Silicon Valley peers, Larry always looks like a million (billion?) bucks: Italian suits, etc. Larry’s tip for you would be to dress just a little bit better than everyone else in the room. If you look like a leader, then you won’t have to prove it during your presentation and you can focus on your message. Let your wardrobe do some of the talking for you.
  • What would Richard Branson tell you to do?
    Richard Branson is another one of those billionaire entrepreneurs who always seems to be in the news. He started with Virgin Music and then moved on to Virgin Airlines and has continued to expand from there. Richard is well known for liking to have fun and the lengths that he’ll go to in order to encourage his staff. Richard’s tip for you would be to be very generous with praise during your presentation. Make sure that employees, customers, and colleagues all get more than their fair share of praise. This will make them feel valuable and make them want to care about your presentation.

Whew! There you go – four more suggestions from the crop of the world’s best business communicators. Now go out there and knock ‘em dead!

Have you ever had a chance to hear one of these great business communicators speak? How was it – did they wow you? If you had to choose just one of them to help you with your next presentation, who would it be and why? Leave a comment and let me know what you think.

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Even More Secrets From The Great Communicators

Monday, August 25th, 2008

Suze Orman would like to tell you how to deliver a better presentation

The next time that you are provided with the “opportunity” to deliver a presentation, make sure that you get some advice on how to give a fantastic presentation from today’s great business communicators. If you don’t have the time (or cash) to fly back and forth between the East and West coasts in order to have sit down discussions with the best of the best, then you have come to the right place. In this humble blog, we’re going to touch base with four of today’s most powerful communicators and see what suggestions they can offer to you in order to make your next presentation something that everyone will remember (in a positive way) long after you’ve given it.

We’ve already chatted with the first four of these “gods of speech”. Now let’s have a talk with another group of four which includes Michelle Peluso, David Neeleman, Howard Schultz, and Suze Orman.

  • What would Michelle Peluso tell you to do?
    Michelle is the CEO of Travelocity. Michelle has learned the golden lesson of business management: it’s personal. She is famous for having a personal rule that she’ll respond to an email from an employee within 24 hours no matter where she is or even if she is on vacation. What Michelle understands is that her employees will care about their work if she shows that she cares about them. Michelle’s tip for you is to show your audience that you are there for them. How to do this? How about if you sent out an email to everyone who was scheduled to attend your presentation and told them to send you questions before hand so that you could make sure that they got addressed in your presentation. That would be responsiveness!

  • What would David Neeleman tell you to do?
    David is the Chairman and CEO of Jetblue Airways. Once upon a time David worked for Southwest Airlines (another very good company). In 2002 he founded Jet Blue and make it very similar to Southwest but added perks like in-flight TV. David flies Jet Blue to a different city every week. He appears at nearly every first-day orientation for new employees. His real gift is that he is an excellent story teller and he likes to share anecdotes about how Jet Blue employees have risen to the challenge and exceeded expectations. David’s tip for you is to remember that we all learn by hearing stories so be sure to tell stories to your audience that inspire them to do what you want them to do.
  • What would Howard Schultz tell you to do?
    Howard is the chairman of the ubiquitous Starbucks coffee shop chain. Howard really, really, really likes coffee. He is also committed to creating a workplace where all people are treated with dignity and respect. Amazingly enough, Howard understands that there is nothing special about Starbucks coffee – rather its competitive advantage comes from the people that it employs. Howard’s tip for you is to communicate with passion. Make sure that you identify to your audience and share with them what you are passionate about.
  • What would Suze Orman tell you to do?
    Suze is an author and a TV show host. She is always showing up on Public Television fund drives and she has her own TV show on CNBC. Orman has written six consecutive New York Times bestsellers on personal finance. Suze is upfront in admitting that she’s not really passing on any secret information on how to avoid getting crushed by debt, rather it’s how she communicates the normally dry and technical information that really counts. Suze’s tip for you is to make sure that you express yourself clearly – use simple language to discuss complex issues. Break down complex information into easy parts so that your audience can retain it.

There you go – from their lips (so to speak) to your ears. Your next presentation can only succeed now that you have been given this coaching advice from some of the best communicators out there. But wait, there’s more! We all have our own heros and perhaps I have not yet shared a tip from your personal business communicator hero. If so, the mistake is mine and I’ll take care of it in my next posting…

So have you ever reached out to your audience to get them involved before the presentation happened? What was the result – was the presentation better or worse because of it? Do you feel comfortable using stories when you give a presentation? Where do you get most of your stories from? Leave a comment and let me know.

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You Have Much To Learn Grasshopper: What The Great Communicators Can Teach Us

Thursday, August 21st, 2008

What would Jack Welch tell you to do in your next presentation?

So you’ve been picked to give a presentation at the next team/department/company gathering. You sit down with a blank computer screen, bring up PowerPoint and as you stare at that blank slide you can almost see your career going into a tailspin and hurtling towards a flaming crash. Great, now what do you do?

Why would you even think that you know how to give a great presentation? Who taught you how to do this stuff? Jack Welsh? Steve Jobs? John Chambers? Nope, you’ve probably never talked with them. But you know what, they all do a great job of presenting material. What if they could take you aside for even just a few minutes and have a chat with you. What do you think that they’d tell you to do? Good news – I know and I’m going to share it with you…

Carmine Gallo wrote a book called Simple Secrets of the World’s Greatest Business Communicators. In this book are the communications tricks that the top business executives use to get their message across. Now you may not yet be the CEO of a major company; however, getting some guidance from folks who are sure couldn’t hurt, now could it? Let’s take a look at what suggestions we can find in Carmine’s book.

  • What would Jack Welch tell you to do?:
    Jack was the chairman of GE and he did a great job of transforming the company into a world power. Oh, and he cheated on his wife and put some skunky stuff in his retirement package like a fancy apartment paid for by GE, But despite all that, the reason that he was so successful was that he insisted on simple, straightforward communication. Get rid of the jargon (ROI? CRM? SaaS?) and focus on the basics. Here’s a Jack quote for you “Insecure managers create complexity.” Jack would tell you to keep it simple, stupid. Got it?

  • What would Steve Jobs tell you to do?
    Steve is the CEO of Apple and was CEO of Pixar which is now owned by Disney. Dang, what makes this guy such a great communicator? At the end of the day, I believe that its the simple fact that he really, really, really believes in what he’s talking about. He’s out to change the world and it just seems to pour out of him. When you watch him talk, you can’t help but become intoxicated by his message. So here’s the question for you: do you believe in what you are going to be talking about? Do you really, really believe in it? Have you figured out how this is going to change the world? You’d better if you really want to captivate your audience. Steve would tell you to make sure that you believe in what you will be talking about.
  • What would Meg Whitman tell you to do?
    Meg was the CEO of Ebay for ten years. She’s worth something like $1.7B – clearly she was quite good at what she did! Ebay was/is all about keeping their customers happy. Meg’s gift was that she heavily promoted collecting customer feedback and then taking action on it. Note that she took action – just listening is not enough. Have you listened to the audience that you’ll be presenting to? What are they telling you? Have you done this before? What did they tell you that time around? Great business presenters listen before they say a single word. Meg would tell you to get feedback from your audience before you present anything to them.
  • What would John Chambers tell you to do?
    John is the CEO of Cisco Systems. I seem to recall reading somewhere that John has dealt with the learning disability of Dyslexia for his entire life. In order to prevent it from interfering with his presentations, John rehearses over and over and over again for every presentation that he’s going to give. His rehearsals are so detailed that he even practices his walks into the audience and placing a hand on someone’s shoulder. This means that he’s able to reel off facts and stats about Cisco products without having to even glance at his notes. John’s presentations are truly a sight to be seen. John would tell you to rehearse everything over and over again.

Not too bad – now you’ve had four of the most effective presenters of our time whisper in your ear what you should do to deliver a powerful presentation. There’s more, but right now you’ve got to get to work creating that presentation. Get to it!

Have you ever worked with someone that you though was an exceptionally powerful presenter? What was the secret to their presentation success? Have you ever given a presentation that you felt went far better than you had expected? What made this one presentation work so well? Leave a comment and let me know…

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Top 9 Bad Habits Of Technical Presenters

Tuesday, August 19th, 2008

Top 9 bad habits of technical presenters

Perhaps you were looking for a top 10 list? I’ve spent some time thinking about all of the technical presentations that I’ve given in the past and I was only able to come up with a list of nine really, really bad things that I’ve done over and over again. Let’s take a look at the bad habits that technical presenters make and, as a bonus, we’ll see if we can find ways to stop doing them!

  1. Technical Presenter Bad Habit #1: Reading Your Speech.
    I don’t care how technical the material that you are talking about is, you need to connect with your audience during your presentation and you won’t be able to do this if you are tied to your notes, your slides, or even a script. Instead, practice, practice, practice. Once you really know your material, then you’ll be able to deliver it without notes. Steve Jobs over at Apple does this and that’s why he is so good!

  2. Technical Presenter Bad Habit #2: Poor Eye Contact.
    They say that the eyes are the windows to the soul. Well, you’ve got to be looking in those windows in order to be able to determine what is going on inside of your audience’s heads. Too many of us will spend an entire presentation looking at something, anything, else besides our audience. You need to consciously make an effort to make eye contact with your audience at least 90% of the time that you are speaking.
  3. Technical Presenter Bad Habit #3: Dressing Badly.
    As a speaker, you always want to be the best dressed person in the room. While you are speaking, your clothes will be speaking to the audience also. You want them to be saying that you are both successful and confidant. A good looking speaker gets the respect of the audience even before he/she opens their mouth. If you don’t feel confident selecting clothes, then get a friend or a salesperson to help you make the right decisions.
  4. Technical Presenter Bad Habit #4: Bad Body Language.
    While you are talking, your body may be having a conversation with your audience at the same time. If your hands are fumbling with a pen, coin, or a ring; or if you are pacing, swaying or other wise making movements that distract the audience from what you are saying, then you are sabotaging your own presentation. The best way to stop doing this is to practice in front of a mirror or videotape your practice. You just might be surprised at what you see!
  5. Technical Presenter Bad Habit #5: Winging It.
    If you feel that you know your material or your audience so well that a rehearsal is not needed, please print out the following words and place them on your desk where you can see them: “YOU’RE WRONG!” The first time that you give a presentation is the worst time that you give it. You just keep getting better each time you run through it. John Chambers, the CEO of Cisco, spends countless hours practicing every part of every presentation. If a big & important guy like him is willing to spend the time, then why wouldn’t you?
  6. Technical Presenter Bad Habit #6: Being Too Stiff.
    This bad habit is in a fight with bad habit #4. Although you don’t want your body parts to flap around and distract from what you are saying, you also don’t want to be a statue – this will also distract from what you’re saying. If you assume a frozen position, then that will result in a boring presentation for your audience.
  7. Technical Presenter Bad Habit #7: Shooting Your Audience w/ Bullets.
    I’ve got great news for you – chances are that your audience can read! This means that if you spend your presentation reading bullets that are listed on a slide that everyone in the audience can read for themselves, then you will have done everyone a disservice. Remember the slides are there to serve the speaker, not the other way around.
  8. Technical Presenter Bad Habit #8: Going On, And On, And On.
    Although you may love to hear yourself speak, studies show that you’ll start to use your audience after about 18 minutes or so. One of the golden rules of presentations is that an audience will never hold it against you if you wrap up early; however, they’ll blame you if you take too long. This all gets back to practicing your presentation before you give it – trim it ruthlessly!
  9. Technical Presenter Bad Habit #9: Being Boring.
    Your audience has other things that they could be doing instead of listening to you. You need to do something to grab their attention and make them care about what you are talking about. This means that you need to have a powerful opening that seizes their attention from the get go and a closing that wraps it all up.

There you go – a top 9 list of things that happen all to often when a technical presenter has bad habits. How many of this habits do you have? Have you ever been able to overcome a bad technical presentation bad habit? How did you do it? Leave a comment and let me know what has worked for you.

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